A data profile of the people who buy, follow and care about Satakunnan Kansa in Finland — modelled from more than twelve digital signal sources. Satakunnan Kansa has an estimated audience of 1,955,721 people in Finland.
Satakunnan Kansa has an estimated audience of 1,955,721 people in Finland. 63.2% are female, 36.8% are male, average age 44.2. Top brand affinities: Steakhouse, Opel Mokka, Mortgage loans, Pay television, Schlager music.
Top brand affinities include Steakhouse, Opel Mokka, Mortgage loans, with strongest over-indexing on Steakhouse (4.68× the country average).
Demographically, the Satakunnan Kansa audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Satakunnan Kansa fan in Finland is more female, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Steakhouse.
The key figures that characterise the Satakunnan Kansa profile in Finland.
63.2% are female, 36.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 44.2 |
| Estimated audience size | 1,955,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
The strongest cross-interests of the Satakunnan Kansa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Mokka | Cars & Mobility | 7.76× | ||
| 02 | Steakhouse | Food & Beverages | 4.68× | ||
| 03 | Fertilizer | Home & Garden | 2.17× | ||
| 04 | Zoo | Kids & Family | 2.01× | ||
| 05 | Pub | Food & Beverages | 1.82× | ||
| 06 | Hypermarket | Shopping | 1.80× | ||
| 07 | Hardware store | Home & Garden | 1.78× | ||
| 08 | Health insurance | Business & Career | 1.78× | ||
| 09 | Otorhinolaryngology | Health | 1.76× | ||
| 10 | Salma Hayek | Movies & TV | 1.66× | ||
| 11 | MLB | Sports | 1.64× | ||
| 12 | Smart TV | Technology & Electronics | 1.64× | ||
| 13 | Pay television | Movies & TV | 1.61× | ||
| 14 | Espresso | Food & Beverages | 1.60× | ||
| 15 | Schlager music | Music & Radio | 1.59× | ||
| 16 | Lottery | Games | 1.58× | ||
| 17 | Moped | Cars & Mobility | 1.56× | ||
| 18 | Mortgage loans | Business & Career | 1.55× | ||
| 19 | Sports club | Sports | 1.55× | ||
| 20 | Air pollution | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.39× | |
| DIY Mentality | THRILL | 1.34× | |
| Tradition | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Design Affinity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Satakunnan Kansa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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