A data profile of the people who buy, follow and care about Iltalehti in Finland — modelled from more than twelve digital signal sources. Iltalehti has an estimated audience of 3,697,524 people in Finland.
Iltalehti has an estimated audience of 3,697,524 people in Finland. 59.8% are female, 40.2% are male, average age 42.9.
The key figures that characterise the Iltalehti profile in Finland.
59.8% are female, 40.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 42.9 |
| Estimated audience size | 3,697,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Iltalehti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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