A data profile of the people who buy, follow and care about Dernières Nouvelles d'Alsace in Finland — modelled from more than twelve digital signal sources. Dernières Nouvelles d'Alsace has an estimated audience of 4,200,000 people in Finland.
Dernières Nouvelles d'Alsace has an estimated audience of 4,200,000 people in Finland. 62.8% are female, 37.2% are male, average age 44.7. Top brand affinities: Google, Finnair, Apple TV, Valtteri Bottas, WhatsApp.
Top brand affinities include Google, Finnair, Apple TV, with strongest over-indexing on Google (1.75× the country average).
Demographically, the Dernières Nouvelles d'Alsace audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.
The typical Dernières Nouvelles d'Alsace fan in Finland is more female, around 44.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google.
The key figures that characterise the Dernières Nouvelles d'Alsace profile in Finland.
62.8% are female, 37.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.7 |
| Estimated audience size | 4,200,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 37% |
The strongest cross-interests of the Dernières Nouvelles d'Alsace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple TV | Movies & TV | 4.35× | ||
| 02 | Breaking news | Movies & TV | 3.38× | ||
| 03 | Innovation | Business & Career | 3.05× | ||
| 04 | Instant messaging | Internet & Social Media | 2.56× | ||
| 05 | Wikipedia | Internet & Social Media | 2.15× | ||
| 06 | Celebrity | Movies & TV | 2.15× | ||
| 07 | Valtteri Bottas | Sports | 2.11× | ||
| 08 | Meat | Food & Beverages | 1.95× | ||
| 09 | Current events | Arts & Culture | 1.94× | ||
| 10 | Internet & Social Media | 1.87× | |||
| 11 | Hair products | Beauty & Wellness | 1.86× | ||
| 12 | Video games | Games | 1.83× | ||
| 13 | Internet & Social Media | 1.75× | |||
| 14 | Dogs | Pets & Animals | 1.74× | ||
| 15 | Happiness | Health | 1.72× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Finnair | Travel & Leisure | 1.63× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Mobile phones | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.59× | |
| Spirituality | BALANCE | 1.72× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.75× | |
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Dernières Nouvelles d'Alsace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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