A data profile of the people who buy, follow and care about Instant messaging in Finland — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 610,708 people in Finland.
Instant messaging has an estimated audience of 610,708 people in Finland. 54.4% are female, 45.6% are male, average age 40.3. Top brand affinities: TikTok, Snapchat, Dernières Nouvelles d'Alsace, WhatsApp, YouTube.
Top brand affinities include TikTok, Snapchat, Dernières Nouvelles d'Alsace, with strongest over-indexing on TikTok (3.91× the country average).
Demographically, the Instant messaging audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Instant messaging fan in Finland is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for TikTok.
The key figures that characterise the Instant messaging profile in Finland.
54.4% are female, 45.6% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.3 |
| Estimated audience size | 610,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Instant messaging audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
The strongest cross-interests of the Instant messaging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 7.55× | ||
| 02 | TikTok | Internet & Social Media | 3.91× | ||
| 03 | Internet & Social Media | 3.68× | |||
| 04 | Public broadcasting | Movies & TV | 3.67× | ||
| 05 | X | Internet & Social Media | 3.19× | ||
| 06 | Valtteri Bottas | Sports | 2.73× | ||
| 07 | Dernières Nouvelles d'Alsace | News | 2.56× | ||
| 08 | OnlyFans | Technology & Electronics | 2.49× | ||
| 09 | Comedy movies | Movies & TV | 2.31× | ||
| 10 | Money | Business & Career | 2.20× | ||
| 11 | Animal | Pets & Animals | 2.18× | ||
| 12 | Video games | Games | 2.10× | ||
| 13 | Magazines | Literature | 2.06× | ||
| 14 | Internet & Social Media | 1.93× | |||
| 15 | Internet & Social Media | 1.92× | |||
| 16 | YouTube | Movies & TV | 1.87× | ||
| 17 | Internet & Social Media | 1.80× | |||
| 18 | Internet & Social Media | 1.72× | |||
| 19 | Chat GPT | Technology & Electronics | 1.65× | ||
| 20 | Nature | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Urban Lifestyle | OPEN | 1.08× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.38× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Travelling | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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