A data profile of the people who buy, follow and care about Pinterest in Finland — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 2,270,053 people in Finland.
Pinterest has an estimated audience of 2,270,053 people in Finland. 66.7% are female, 33.3% are male, average age 40.1. Top brand affinities: Direct marketing, Home Interior Design, Decoration, Home decorating ideas, Joint.
Top brand affinities include Direct marketing, Home Interior Design, Decoration, with strongest over-indexing on Direct marketing (2.95× the country average).
Demographically, the Pinterest audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Pinterest fan in Finland is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Direct marketing.
The key figures that characterise the Pinterest profile in Finland.
66.7% are female, 33.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 40.1 |
| Estimated audience size | 2,270,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 23% |
of the worldwide Pinterest audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.4% |
| China | 4.9% |
| Germany | 3.1% |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | South by Southwest | Business & Career | 4.49× | ||
| 02 | Abitur | Business & Career | 3.33× | ||
| 03 | Visual communication | Business & Career | 2.97× | ||
| 04 | Direct marketing | Business & Career | 2.95× | ||
| 05 | Arts and Crafts movement | Arts & Culture | 2.55× | ||
| 06 | Beauty & Style | Beauty & Wellness | 2.54× | ||
| 07 | Cardmaking | Kids & Family | 1.92× | ||
| 08 | Joint | Health | 1.78× | ||
| 09 | Unique Gifts | Shopping | 1.77× | ||
| 10 | Decoration | Home & Garden | 1.75× | ||
| 11 | Zara Larsson | Music & Radio | 1.68× | ||
| 12 | Home decorating ideas | Home & Garden | 1.65× | ||
| 13 | Home Interior Design | Home & Garden | 1.64× | ||
| 14 | Alpaca fiber | Fashion & Accessoires | 1.64× | ||
| 15 | Design & Interior | Home & Garden | 1.60× | ||
| 16 | Personalisation | Home & Garden | 1.59× | ||
| 17 | Decor Home Ideas | Home & Garden | 1.58× | ||
| 18 | Interior designs | Home & Garden | 1.56× | ||
| 19 | Paper craft | Kids & Family | 1.55× | ||
| 20 | Knitting pattern | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.00× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Design Affinity | PREMIUM | 0.68× | |
| Social Media Usage | JOY | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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