A data profile of the people who buy, follow and care about Instant messaging in Denmark — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 1,084,783 people in Denmark.
Instant messaging has an estimated audience of 1,084,783 people in Denmark. 53.0% are female, 47.0% are male, average age 42.6. Top brand affinities: Snapchat, TikTok, 7-Eleven, Delivery (commerce), Viral video.
Top brand affinities include Snapchat, TikTok, 7-Eleven, with strongest over-indexing on Snapchat (4.15× the country average).
Demographically, the Instant messaging audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Instant messaging fan in Denmark is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Snapchat.
The key figures that characterise the Instant messaging profile in Denmark.
53.0% are female, 47.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.6 |
| Estimated audience size | 1,084,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Instant messaging audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
The strongest cross-interests of the Instant messaging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 4.15× | ||
| 02 | 7-Eleven | Shopping | 3.61× | ||
| 03 | New Year's Eve | Home & Garden | 2.62× | ||
| 04 | TikTok | Internet & Social Media | 2.56× | ||
| 05 | Bookselling | Literature | 2.52× | ||
| 06 | Internet & Social Media | 2.49× | |||
| 07 | Viral video | Internet & Social Media | 2.46× | ||
| 08 | Internet meme | Internet & Social Media | 2.42× | ||
| 09 | Programming language | Technology & Electronics | 2.31× | ||
| 10 | Wi-Fi | Technology & Electronics | 2.13× | ||
| 11 | China | Travel & Leisure | 2.11× | ||
| 12 | Chicken (food) | Food & Beverages | 2.09× | ||
| 13 | Delivery (commerce) | Food & Beverages | 1.98× | ||
| 14 | OnlyFans | Technology & Electronics | 1.97× | ||
| 15 | Sushi | Food & Beverages | 1.68× | ||
| 16 | University of Copenhagen | Business & Career | 1.67× | ||
| 17 | Škoda Auto | Cars & Mobility | 1.66× | ||
| 18 | Local food | Food & Beverages | 1.57× | ||
| 19 | X | Internet & Social Media | 1.56× | ||
| 20 | BT Sport | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Social Media Usage | JOY | 1.00× | |
| Early Adopter Mentality | POWER | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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