A data profile of the people who buy, follow and care about Instant messaging in Norway — modelled from more than twelve digital signal sources. Instant messaging has an estimated audience of 640,169 people in Norway.
Instant messaging has an estimated audience of 640,169 people in Norway. 57.5% are female, 42.5% are male, average age 37.1. Top brand affinities: Snapchat, TikTok, YouTube, Google, Facebook.
Top brand affinities include Snapchat, TikTok, YouTube, with strongest over-indexing on Snapchat (7.87× the country average).
Demographically, the Instant messaging audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Instant messaging fan in Norway is more female, around 37.1 years old, with strong Social Media Usage tendencies and a notable affinity for Snapchat.
The key figures that characterise the Instant messaging profile in Norway.
57.5% are female, 42.5% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 37.1 |
| Estimated audience size | 640,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Instant messaging audience comes from Norway.
| Country | Share |
|---|---|
| United States | 19.0% |
| Brazil | 6.4% |
| India | 5.9% |
The strongest cross-interests of the Instant messaging audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 7.87× | ||
| 02 | TikTok | Internet & Social Media | 4.04× | ||
| 03 | Viral video | Internet & Social Media | 3.52× | ||
| 04 | Breakbeat | Music & Radio | 3.48× | ||
| 05 | X | Internet & Social Media | 2.91× | ||
| 06 | Humour | Literature | 2.60× | ||
| 07 | Online newspaper | News | 2.46× | ||
| 08 | School | Kids & Family | 2.38× | ||
| 09 | Gift | Shopping | 2.19× | ||
| 10 | Animal | Pets & Animals | 2.16× | ||
| 11 | Magazines | Literature | 2.15× | ||
| 12 | Internet & Social Media | 1.98× | |||
| 13 | Dogs | Pets & Animals | 1.97× | ||
| 14 | Photograph | Technology & Electronics | 1.93× | ||
| 15 | Televisions | Technology & Electronics | 1.93× | ||
| 16 | YouTube | Movies & TV | 1.91× | ||
| 17 | Internet & Social Media | 1.91× | |||
| 18 | Internet & Social Media | 1.68× | |||
| 19 | Internet & Social Media | 1.66× | |||
| 20 | Politics and social issues | Politics & Society | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Travelling | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.40× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Instant messaging. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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