A data profile of the people who buy, follow and care about Google in Norway — modelled from more than twelve digital signal sources. Google has an estimated audience of 3,936,721 people in Norway.
Google has an estimated audience of 3,936,721 people in Norway. 47.7% are female, 52.3% are male, average age 45.8. Top brand affinities: YouTube, Biltema, Facebook, Oslo, Software.
Top brand affinities include YouTube, Biltema, Facebook, with strongest over-indexing on YouTube (1.97× the country average).
Demographically, the Google audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Google fan in Norway is balanced, around 45.8 years old, with strong Social Media Usage tendencies and a notable affinity for YouTube.
The key figures that characterise the Google profile in Norway.
47.7% are female, 52.3% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 45.8 |
| Estimated audience size | 3,936,721 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Google audience comes from Norway.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.6% |
| Brazil | 1.9% |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video | Movies & TV | 2.06× | ||
| 02 | YouTube | Movies & TV | 1.97× | ||
| 03 | Android (operating system) | Technology & Electronics | 1.84× | ||
| 04 | Televisions | Technology & Electronics | 1.77× | ||
| 05 | Mobile phones | Technology & Electronics | 1.74× | ||
| 06 | Software | Technology & Electronics | 1.73× | ||
| 07 | Social network | Internet & Social Media | 1.73× | ||
| 08 | TV | Movies & TV | 1.72× | ||
| 09 | Smartphones | Technology & Electronics | 1.70× | ||
| 10 | Leisure | Travel & Leisure | 1.68× | ||
| 11 | Crafts | Home & Garden | 1.68× | ||
| 12 | Internet & Social Media | 1.67× | |||
| 13 | Culture | Literature | 1.65× | ||
| 14 | Dogs | Pets & Animals | 1.64× | ||
| 15 | Politics and social issues | Politics & Society | 1.57× | ||
| 16 | Oslo | Travel & Leisure | 1.56× | ||
| 17 | Nordic countries | Travel & Leisure | 1.56× | ||
| 18 | Biltema | Business & Career | 1.53× | ||
| 19 | Computers | Technology & Electronics | 1.50× | ||
| 20 | Scandinavia | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Travelling | THRILL | 0.55× | |
| Patriotism | CONSERVATISM | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.14× | |
| Patriotism | CONSERVATISM | 0.42× | |
| Travelling | THRILL | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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