A data profile of the people who buy, follow and care about Scandinavia in Norway — modelled from more than twelve digital signal sources. Scandinavia has an estimated audience of 1,971,786 people in Norway.
Scandinavia has an estimated audience of 1,971,786 people in Norway. 58.4% are female, 41.6% are male, average age 45.7. Top brand affinities: Shopping, Nordic countries, Shoes, Gina Tricot, Airbnb.
Top brand affinities include Shopping, Nordic countries, Shoes, with strongest over-indexing on Shopping (1.52× the country average).
Demographically, the Scandinavia audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Scandinavia fan in Norway is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Shopping.
The key figures that characterise the Scandinavia profile in Norway.
58.4% are female, 41.6% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.7 |
| Estimated audience size | 1,971,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Scandinavia audience comes from Norway.
| Country | Share |
|---|---|
| Sweden | 10.3% |
| Germany | 8.9% |
| United States | 8.6% |
The strongest cross-interests of the Scandinavia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nordic countries | Travel & Leisure | 1.86× | ||
| 02 | Gina Tricot | Fashion & Accessoires | 1.82× | ||
| 03 | Airbnb | Travel & Leisure | 1.73× | ||
| 04 | Knitting needle | Fashion & Accessoires | 1.71× | ||
| 05 | Country | Travel & Leisure | 1.70× | ||
| 06 | Northern Europe | Politics & Society | 1.69× | ||
| 07 | Wool | Fashion & Accessoires | 1.68× | ||
| 08 | Yarn | Fashion & Accessoires | 1.68× | ||
| 09 | Lindex | Fashion & Accessoires | 1.66× | ||
| 10 | Sweden | Travel & Leisure | 1.65× | ||
| 11 | Knitting | Home & Garden | 1.63× | ||
| 12 | Shopping malls | Shopping | 1.62× | ||
| 13 | Dresses | Fashion & Accessoires | 1.61× | ||
| 14 | Bohus (retailer) | Shopping | 1.58× | ||
| 15 | Shoes | Fashion & Accessoires | 1.56× | ||
| 16 | Spas | Beauty & Wellness | 1.55× | ||
| 17 | Vacations | Travel & Leisure | 1.53× | ||
| 18 | Energy | Home & Garden | 1.53× | ||
| 19 | Shopping | Shopping | 1.52× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.22× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.90× | |
| Early Adopter Mentality | POWER | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Scandinavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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