A data profile of the people who buy, follow and care about Vacations in Norway — modelled from more than twelve digital signal sources. Vacations has an estimated audience of 1,474,489 people in Norway.
Vacations has an estimated audience of 1,474,489 people in Norway. 56.6% are female, 43.4% are male, average age 48.4. Top brand affinities: Holiday, Norsk Tipping, NRK, Beaches, Nature.
Top brand affinities include Holiday, Norsk Tipping, NRK, with strongest over-indexing on Holiday (2.86× the country average).
Demographically, the Vacations audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Vacations fan in Norway is more female, around 48.4 years old, with strong Travelling tendencies and a notable affinity for Holiday.
The key figures that characterise the Vacations profile in Norway.
56.6% are female, 43.4% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 48.4 |
| Estimated audience size | 1,474,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Vacations audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 5.2% |
| Italy | 4.3% |
The strongest cross-interests of the Vacations audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holiday | Travel & Leisure | 2.86× | ||
| 02 | Beaches | Travel & Leisure | 2.52× | ||
| 03 | Adventure travel | Travel & Leisure | 2.49× | ||
| 04 | Nordea | Business & Career | 2.20× | ||
| 05 | Outdoor enthusiast | Sports | 2.08× | ||
| 06 | Camping | Travel & Leisure | 1.88× | ||
| 07 | SUVs | Cars & Mobility | 1.86× | ||
| 08 | Hotels | Travel & Leisure | 1.85× | ||
| 09 | Boating | Travel & Leisure | 1.85× | ||
| 10 | Telenor | Technology & Electronics | 1.83× | ||
| 11 | Nature | Home & Garden | 1.77× | ||
| 12 | House | Home & Garden | 1.67× | ||
| 13 | Apartment | Business & Career | 1.67× | ||
| 14 | Family | Kids & Family | 1.63× | ||
| 15 | Automobiles | Cars & Mobility | 1.61× | ||
| 16 | Furniture | Home & Garden | 1.60× | ||
| 17 | Home improvement | Home & Garden | 1.60× | ||
| 18 | NRK | Movies & TV | 1.58× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 20 | Norsk Tipping | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.17× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Social Media Usage | JOY | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Social Media Usage | JOY | 0.78× | |
| Early Adopter Mentality | POWER | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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