A data profile of the people who buy, follow and care about Home improvement in Norway — modelled from more than twelve digital signal sources. Home improvement has an estimated audience of 1,995,981 people in Norway.
Home improvement has an estimated audience of 1,995,981 people in Norway. 58.1% are female, 41.9% are male, average age 48.2. Top brand affinities: Renovation, Do it yourself (DIY), Garden, Bohus (retailer), Knitting needle.
Top brand affinities include Renovation, Do it yourself (DIY), Garden, with strongest over-indexing on Renovation (2.39× the country average).
Demographically, the Home improvement audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Home improvement fan in Norway is more female, around 48.2 years old, with strong Travelling tendencies and a notable affinity for Renovation.
The key figures that characterise the Home improvement profile in Norway.
58.1% are female, 41.9% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 48.2 |
| Estimated audience size | 1,995,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Home improvement audience comes from Norway.
| Country | Share |
|---|---|
| United States | 22.2% |
| United Kingdom | 4.8% |
| Italy | 4.0% |
The strongest cross-interests of the Home improvement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home décor products | Home & Garden | 2.70× | ||
| 02 | Renovation | Home & Garden | 2.39× | ||
| 03 | Home Interior Design | Home & Garden | 2.21× | ||
| 04 | Handmade | Home & Garden | 2.14× | ||
| 05 | Flower bouquet | Home & Garden | 2.10× | ||
| 06 | Flowering plant | Home & Garden | 2.01× | ||
| 07 | Ravelry | Internet & Social Media | 1.97× | ||
| 08 | Danish design | Home & Garden | 1.95× | ||
| 09 | Knitting needle | Fashion & Accessoires | 1.92× | ||
| 10 | Weaving | Fashion & Accessoires | 1.76× | ||
| 11 | Bohus (retailer) | Shopping | 1.75× | ||
| 12 | Crochet | Home & Garden | 1.66× | ||
| 13 | Yarn | Fashion & Accessoires | 1.65× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.62× | ||
| 15 | Sewing | Home & Garden | 1.61× | ||
| 16 | Home construction | Home & Garden | 1.55× | ||
| 17 | Garden | Home & Garden | 1.54× | ||
| 18 | Home repair | Home & Garden | 1.53× | ||
| 19 | Søstrene Grene | Fashion & Accessoires | 1.52× | ||
| 20 | Knitting | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.76× | |
| Travelling | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Home improvement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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