A data profile of the people who buy, follow and care about Weaving in Norway — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 749,056 people in Norway.
Weaving has an estimated audience of 749,056 people in Norway. 82.5% are female, 17.5% are male, average age 44.8. Top brand affinities: Biltema, Norway, IKEA, Garden, Sports.
Top brand affinities include Biltema, Norway, IKEA, with strongest over-indexing on Biltema (1.96× the country average).
Demographically, the Weaving audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Weaving fan in Norway is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Biltema.
The key figures that characterise the Weaving profile in Norway.
82.5% are female, 17.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 44.8 |
| Estimated audience size | 749,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Weaving audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Weaving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alpine skiing | Sports | 2.18× | ||
| 02 | Holiday cottage | Travel & Leisure | 2.17× | ||
| 03 | Leisure | Travel & Leisure | 2.10× | ||
| 04 | Cottage | Travel & Leisure | 2.09× | ||
| 05 | Garden | Home & Garden | 2.05× | ||
| 06 | Nordic countries | Travel & Leisure | 2.03× | ||
| 07 | Biltema | Business & Career | 1.96× | ||
| 08 | Women's clothing | Fashion & Accessoires | 1.94× | ||
| 09 | Culture | Literature | 1.82× | ||
| 10 | Scandinavia | Travel & Leisure | 1.78× | ||
| 11 | Norway | Travel & Leisure | 1.73× | ||
| 12 | Live events | Music & Radio | 1.73× | ||
| 13 | REMA 1000 | Shopping | 1.71× | ||
| 14 | Clothing | Fashion & Accessoires | 1.60× | ||
| 15 | Entertainment | Movies & TV | 1.56× | ||
| 16 | Pets | Pets & Animals | 1.56× | ||
| 17 | Sports | Sports | 1.53× | ||
| 18 | IKEA | Home & Garden | 1.52× | ||
| 19 | Food | Food & Beverages | 1.52× | ||
| 20 | Online shopping | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.96× | |
| Travelling | THRILL | 1.56× | |
| Social Media Usage | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Social Media Usage | JOY | 1.26× | |
| Travelling | THRILL | 1.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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