A data profile of the people who buy, follow and care about Weaving in Sweden — modelled from more than twelve digital signal sources. Weaving has an estimated audience of 1,101,700 people in Sweden.
Weaving has an estimated audience of 1,101,700 people in Sweden. 78.0% are female, 22.0% are male, average age 46.9. Top brand affinities: IKEA, Hemnet, Biltema, Sveriges Television, Pattern (sewing).
Top brand affinities include IKEA, Hemnet, Biltema, with strongest over-indexing on IKEA (2.27× the country average).
Demographically, the Weaving audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Weaving fan in Sweden is more female, around 46.9 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Weaving profile in Sweden.
78.0% are female, 22.0% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 78.0% |
| Male | 22.0% |
| Average age | 46.9 |
| Estimated audience size | 1,101,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 43% |
of the worldwide Weaving audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 6.1% |
| India | 5.9% |
The strongest cross-interests of the Weaving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 4.52× | ||
| 02 | Sewing machine | Home & Garden | 4.02× | ||
| 03 | Wool | Fashion & Accessoires | 3.23× | ||
| 04 | IKEA | Home & Garden | 2.27× | ||
| 05 | Culture | Literature | 2.23× | ||
| 06 | Leisure | Travel & Leisure | 2.17× | ||
| 07 | Garden | Home & Garden | 2.14× | ||
| 08 | Hemnet | Home & Garden | 2.09× | ||
| 09 | Biltema | Business & Career | 2.02× | ||
| 10 | SVT Play | Movies & TV | 1.98× | ||
| 11 | Live events | Music & Radio | 1.80× | ||
| 12 | Food | Food & Beverages | 1.78× | ||
| 13 | Arts and music | Arts & Culture | 1.77× | ||
| 14 | Entertainment | Movies & TV | 1.77× | ||
| 15 | Sports | Sports | 1.75× | ||
| 16 | Sveriges Television | Technology & Electronics | 1.74× | ||
| 17 | Reading | Literature | 1.74× | ||
| 18 | Food and drink | Food & Beverages | 1.67× | ||
| 19 | Systembolaget | Shopping | 1.59× | ||
| 20 | Ludvig Åberg | Sports | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.77× | |
| Patriotism | CONSERVATISM | 1.67× | |
| Design Affinity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Social Media Usage | JOY | 0.93× | |
| Early Adopter Mentality | POWER | 1.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Weaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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