A data profile of the people who buy, follow and care about Sewing machine in Sweden — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 1,263,863 people in Sweden.
Sewing machine has an estimated audience of 1,263,863 people in Sweden. 79.1% are female, 20.9% are male, average age 47.6. Top brand affinities: Pattern (sewing), Embroidery, Free Knitting Patterns, Tradera, Sveriges Television.
Top brand affinities include Pattern (sewing), Embroidery, Free Knitting Patterns, with strongest over-indexing on Pattern (sewing) (7.61× the country average).
Demographically, the Sewing machine audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
The typical Sewing machine fan in Sweden is more female, around 47.6 years old, with strong Travelling tendencies and a notable affinity for Pattern (sewing).
The key figures that characterise the Sewing machine profile in Sweden.
79.1% are female, 20.9% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 47.6 |
| Estimated audience size | 1,263,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 45% |
of the worldwide Sewing machine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 7.61× | ||
| 02 | Free Knitting Patterns | Topic | 6.60× | ||
| 03 | Quilting | Home & Garden | 6.57× | ||
| 04 | Knitting pattern | Fashion & Accessoires | 6.18× | ||
| 05 | Ravelry | Internet & Social Media | 5.63× | ||
| 06 | Embroidery | Home & Garden | 5.10× | ||
| 07 | Cross-stitch | Home & Garden | 5.00× | ||
| 08 | AliExpress | Shopping | 4.82× | ||
| 09 | Knitting needle | Fashion & Accessoires | 4.29× | ||
| 10 | Weaving | Fashion & Accessoires | 4.09× | ||
| 11 | Yarn | Fashion & Accessoires | 3.70× | ||
| 12 | Poster | Arts & Culture | 3.57× | ||
| 13 | Crochet | Home & Garden | 3.44× | ||
| 14 | Wool | Fashion & Accessoires | 3.18× | ||
| 15 | Bedroom | Home & Garden | 2.83× | ||
| 16 | Tradera | Shopping | 1.92× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.79× | ||
| 18 | Clas Ohlson | Shopping | 1.63× | ||
| 19 | Hemnet | Home & Garden | 1.57× | ||
| 20 | Lidl | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.61× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Design Affinity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.63× | |
| Social Media Usage | JOY | 0.82× | |
| Patriotism | CONSERVATISM | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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