A data profile of the people who buy, follow and care about Tradera in Sweden — modelled from more than twelve digital signal sources. Tradera has an estimated audience of 6,882,030 people in Sweden.
Tradera has an estimated audience of 6,882,030 people in Sweden. 53.8% are female, 46.2% are male, average age 45.5. Top brand affinities: Clas Ohlson, Elgiganten, Bingolotto, Biltema, Bauhaus.
Top brand affinities include Clas Ohlson, Elgiganten, Bingolotto, with strongest over-indexing on Clas Ohlson (2.53× the country average).
Demographically, the Tradera audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Tradera fan in Sweden is balanced, around 45.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Clas Ohlson.
The key figures that characterise the Tradera profile in Sweden.
53.8% are female, 46.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 45.5 |
| Estimated audience size | 6,882,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
The strongest cross-interests of the Tradera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xoom Corporation | Technology & Electronics | 15.72× | ||
| 02 | San Jose, California | Travel & Leisure | 8.46× | ||
| 03 | Bingolotto | Movies & TV | 4.47× | ||
| 04 | EBay | Shopping | 3.11× | ||
| 05 | Ullared | Shopping | 3.01× | ||
| 06 | Elgiganten | Shopping | 2.63× | ||
| 07 | Clas Ohlson | Shopping | 2.53× | ||
| 08 | PriceRunner | Shopping | 2.39× | ||
| 09 | Svenska Spel | Games | 2.07× | ||
| 10 | Bauhaus | Shopping | 2.01× | ||
| 11 | Price | Shopping | 1.73× | ||
| 12 | Intersport | Shopping | 1.73× | ||
| 13 | Biltema | Business & Career | 1.70× | ||
| 14 | Sales promotion | Shopping | 1.70× | ||
| 15 | Ellos | Shopping | 1.66× | ||
| 16 | Willys | Shopping | 1.64× | ||
| 17 | Furniture | Home & Garden | 1.51× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.51× | ||
| 19 | Crafts | Home & Garden | 1.50× | ||
| 20 | Tele2 | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.43× | |
| Social Media Usage | JOY | 1.34× | |
| Travelling | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Design Affinity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tradera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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