A data profile of the people who buy, follow and care about Bauhaus in Sweden — modelled from more than twelve digital signal sources. Bauhaus has an estimated audience of 4,399,274 people in Sweden.
Bauhaus has an estimated audience of 4,399,274 people in Sweden. 45.8% are female, 54.2% are male, average age 48.2. Top brand affinities: Biltema, Clas Ohlson, Hornbach, Systembolaget, Elgiganten.
Top brand affinities include Biltema, Clas Ohlson, Hornbach, with strongest over-indexing on Biltema (4.85× the country average).
Demographically, the Bauhaus audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Urban Lifestyle, Travelling.
The typical Bauhaus fan in Sweden is balanced, around 48.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Biltema.
The key figures that characterise the Bauhaus profile in Sweden.
45.8% are female, 54.2% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 48.2 |
| Estimated audience size | 4,399,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 44% |
The strongest cross-interests of the Bauhaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hornbach | Shopping | 5.86× | ||
| 02 | Biltema | Business & Career | 4.85× | ||
| 03 | Clas Ohlson | Shopping | 3.49× | ||
| 04 | Sportbladet | Sports | 2.54× | ||
| 05 | Renovation | Home & Garden | 2.05× | ||
| 06 | JYSK | Home & Garden | 2.00× | ||
| 07 | Spas | Beauty & Wellness | 1.85× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.81× | ||
| 09 | Elgiganten | Shopping | 1.75× | ||
| 10 | Willys | Shopping | 1.75× | ||
| 11 | Furniture | Home & Garden | 1.75× | ||
| 12 | Home improvement | Home & Garden | 1.75× | ||
| 13 | House | Home & Garden | 1.74× | ||
| 14 | Avanza | Business & Career | 1.65× | ||
| 15 | Systembolaget | Shopping | 1.64× | ||
| 16 | Family | Kids & Family | 1.64× | ||
| 17 | Nordea | Business & Career | 1.60× | ||
| 18 | Tradera | Shopping | 1.54× | ||
| 19 | Swedbank | Business & Career | 1.50× | ||
| 20 | Design | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 3.51× | |
| Travelling | THRILL | 1.31× | |
| Social Media Usage | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bauhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.