A data profile of the people who buy, follow and care about Hornbach in Sweden — modelled from more than twelve digital signal sources. Hornbach has an estimated audience of 1,303,429 people in Sweden.
Hornbach has an estimated audience of 1,303,429 people in Sweden. 50.5% are female, 49.5% are male, average age 45.2. Top brand affinities: Bottled water, Al Jazeera, Biltema, Vattenfall, Elgiganten.
Top brand affinities include Bottled water, Al Jazeera, Biltema, with strongest over-indexing on Bottled water (37.49× the country average).
Demographically, the Hornbach audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
The typical Hornbach fan in Sweden is balanced, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Bottled water.
The key figures that characterise the Hornbach profile in Sweden.
50.5% are female, 49.5% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 45.2 |
| Estimated audience size | 1,303,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Hornbach audience comes from Sweden.
| Country | Share |
|---|---|
| Germany | 42.9% |
| Netherlands | 20.3% |
| Austria | 7.0% |
The strongest cross-interests of the Hornbach audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bottled water | Food & Beverages | 37.49× | ||
| 02 | Al Jazeera | Movies & TV | 17.14× | ||
| 03 | KLM | Travel & Leisure | 4.34× | ||
| 04 | Vattenfall | Home & Garden | 3.43× | ||
| 05 | Sportbladet | Sports | 2.55× | ||
| 06 | Renovation | Home & Garden | 1.97× | ||
| 07 | Baltic Sea | Travel & Leisure | 1.66× | ||
| 08 | Sustainability | Politics & Society | 1.61× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 10 | Biltema | Business & Career | 1.58× | ||
| 11 | Wine | Food & Beverages | 1.58× | ||
| 12 | Real estate | Business & Career | 1.56× | ||
| 13 | Apartment | Business & Career | 1.56× | ||
| 14 | Tele2 | Technology & Electronics | 1.56× | ||
| 15 | Elgiganten | Shopping | 1.55× | ||
| 16 | Furniture | Home & Garden | 1.55× | ||
| 17 | Home improvement | Home & Garden | 1.55× | ||
| 18 | Golf | Sports | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.72× | |
| Price Sensitivity | PREMIUM | 1.54× | |
| Patriotism | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 0.99× | |
| Urban Lifestyle | OPEN | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Hornbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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