A data profile of the people who buy, follow and care about Kitchen in Sweden — modelled from more than twelve digital signal sources. Kitchen has an estimated audience of 2,943,450 people in Sweden.
Kitchen has an estimated audience of 2,943,450 people in Sweden. 61.7% are female, 38.3% are male, average age 47.5. Top brand affinities: IKEA, Software, Hotels, Stockholm, Shoes.
Top brand affinities include IKEA, Software, Hotels, with strongest over-indexing on IKEA (1.63× the country average).
Demographically, the Kitchen audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Kitchen fan in Sweden is more female, around 47.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for IKEA.
The key figures that characterise the Kitchen profile in Sweden.
61.7% are female, 38.3% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 47.5 |
| Estimated audience size | 2,943,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Kitchen audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.4% |
| Brazil | 5.5% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Kitchen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Software | Technology & Electronics | 2.42× | ||
| 02 | Bathroom | Home & Garden | 2.13× | ||
| 03 | Bed | Home & Garden | 1.90× | ||
| 04 | Hotels | Travel & Leisure | 1.81× | ||
| 05 | Apartment | Business & Career | 1.67× | ||
| 06 | Resort | Travel & Leisure | 1.67× | ||
| 07 | IKEA | Home & Garden | 1.63× | ||
| 08 | Living room | Home & Garden | 1.60× | ||
| 09 | Northern Europe | Politics & Society | 1.59× | ||
| 10 | Drop shipping | Shopping | 1.55× | ||
| 11 | Stockholm | Travel & Leisure | 1.54× | ||
| 12 | Architecture | Business & Career | 1.53× | ||
| 13 | Gift | Shopping | 1.53× | ||
| 14 | Shoes | Fashion & Accessoires | 1.52× | ||
| 15 | Scandinavia | Travel & Leisure | 1.52× | ||
| 16 | Dogs | Pets & Animals | 1.52× | ||
| 17 | Leisure | Travel & Leisure | 1.50× | ||
| 18 | Child | Kids & Family | 1.50× | ||
| 19 | Crafts | Home & Garden | 1.50× | ||
| 20 | Norway | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.28× | |
| Social Media Usage | JOY | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.15× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Design Affinity | PREMIUM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Kitchen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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