A data profile of the people who buy, follow and care about Bed in Sweden — modelled from more than twelve digital signal sources. Bed has an estimated audience of 1,681,980 people in Sweden.
Bed has an estimated audience of 1,681,980 people in Sweden. 66.8% are female, 33.2% are male, average age 44.2. Top brand affinities: Biltema, IKEA, Hemnet, Lidl, Real property.
Top brand affinities include Biltema, IKEA, Hemnet, with strongest over-indexing on Biltema (1.73× the country average).
Demographically, the Bed audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Bed fan in Sweden is more female, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Bed profile in Sweden.
66.8% are female, 33.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 44.2 |
| Estimated audience size | 1,681,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Bed audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.57× | ||
| 02 | Garden furniture | Home & Garden | 2.48× | ||
| 03 | Crochet | Home & Garden | 1.99× | ||
| 04 | Shopping malls | Shopping | 1.91× | ||
| 05 | Kitchen | Home & Garden | 1.90× | ||
| 06 | KappAhl | Fashion & Accessoires | 1.81× | ||
| 07 | Happiness | Health | 1.81× | ||
| 08 | Dogs | Pets & Animals | 1.79× | ||
| 09 | Flower | Home & Garden | 1.77× | ||
| 10 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 11 | Hair products | Beauty & Wellness | 1.75× | ||
| 12 | Biltema | Business & Career | 1.73× | ||
| 13 | Hemnet | Home & Garden | 1.73× | ||
| 14 | Lidl | Shopping | 1.72× | ||
| 15 | Spas | Beauty & Wellness | 1.71× | ||
| 16 | IKEA | Home & Garden | 1.69× | ||
| 17 | Shoes | Fashion & Accessoires | 1.66× | ||
| 18 | Internet & Social Media | 1.65× | |||
| 19 | Lindex | Fashion & Accessoires | 1.58× | ||
| 20 | Mobile phones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.72× | |
| Community Orientation | OPEN | 1.48× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.97× | |
| Social Media Usage | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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