A data profile of the people who buy, follow and care about Bed in Denmark — modelled from more than twelve digital signal sources. Bed has an estimated audience of 1,346,363 people in Denmark.
Bed has an estimated audience of 1,346,363 people in Denmark. 67.7% are female, 32.3% are male, average age 45.3. Top brand affinities: IKEA, Kitchen, Discount stores, IHF World Men's Handball Championship, Flower.
Top brand affinities include IKEA, Kitchen, Discount stores, with strongest over-indexing on IKEA (1.72× the country average).
Demographically, the Bed audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Bed fan in Denmark is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Bed profile in Denmark.
67.7% are female, 32.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 45.3 |
| Estimated audience size | 1,346,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Bed audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 5.5% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Bed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 2.19× | ||
| 02 | Discount stores | Shopping | 2.16× | ||
| 03 | Hypermarket | Shopping | 1.90× | ||
| 04 | IHF World Men's Handball Championship | Sports | 1.88× | ||
| 05 | Child care | Kids & Family | 1.84× | ||
| 06 | Department store | Shopping | 1.81× | ||
| 07 | Weather | Home & Garden | 1.79× | ||
| 08 | IKEA | Home & Garden | 1.72× | ||
| 09 | Georg Jensen | Home & Garden | 1.72× | ||
| 10 | FlixBus | Cars & Mobility | 1.72× | ||
| 11 | Hobby | Home & Garden | 1.64× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 13 | Poster | Arts & Culture | 1.59× | ||
| 14 | Gina Tricot | Fashion & Accessoires | 1.57× | ||
| 15 | Flower | Home & Garden | 1.53× | ||
| 16 | Massage | Health | 1.53× | ||
| 17 | Kitchen | Home & Garden | 1.52× | ||
| 18 | Shopping malls | Shopping | 1.51× | ||
| 19 | Novo Nordisk | Health | 1.51× | ||
| 20 | Modern architecture | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.71× | |
| Price Sensitivity | PREMIUM | 1.38× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Risk Appetite | THRILL | 0.94× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Bed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.