A data profile of the people who buy, follow and care about Discount stores in Denmark — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 1,056,107 people in Denmark.
Discount stores has an estimated audience of 1,056,107 people in Denmark. 61.7% are female, 38.3% are male, average age 46.7. Top brand affinities: Lidl, REMA 1000, Matas (drug store), Føtex, Bilka.
Top brand affinities include Lidl, REMA 1000, Matas (drug store), with strongest over-indexing on Lidl (2.63× the country average).
Demographically, the Discount stores audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Discount stores fan in Denmark is more female, around 46.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Lidl.
The key figures that characterise the Discount stores profile in Denmark.
61.7% are female, 38.3% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 46.7 |
| Estimated audience size | 1,056,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Discount stores audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ude og Hjemme | News | 3.11× | ||
| 02 | Zizzi | Food & Beverages | 2.91× | ||
| 03 | Spar (retailer) | Shopping | 2.75× | ||
| 04 | Lidl | Shopping | 2.63× | ||
| 05 | Kvickly | Food & Beverages | 2.57× | ||
| 06 | REMA 1000 | Shopping | 2.35× | ||
| 07 | Matas (drug store) | Shopping | 2.31× | ||
| 08 | Children's clothing | Fashion & Accessoires | 2.28× | ||
| 09 | Blouse | Fashion & Accessoires | 2.21× | ||
| 10 | ILVA | Home & Garden | 2.17× | ||
| 11 | Bed | Home & Garden | 2.16× | ||
| 12 | Søstrene Grene | Fashion & Accessoires | 2.00× | ||
| 13 | Føtex | Shopping | 1.89× | ||
| 14 | ALT for damerne | News | 1.81× | ||
| 15 | Supermarket | Shopping | 1.76× | ||
| 16 | Bilka | Shopping | 1.67× | ||
| 17 | Holiday | Travel & Leisure | 1.61× | ||
| 18 | Recipes | Food & Beverages | 1.59× | ||
| 19 | JYSK | Home & Garden | 1.58× | ||
| 20 | IKEA | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.32× | |
| Convenience Orientation | PREMIUM | 1.84× | |
| Travelling | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 0.71× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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