A data profile of the people who buy, follow and care about Ude og Hjemme in Denmark — modelled from more than twelve digital signal sources. Ude og Hjemme has an estimated audience of 866,902 people in Denmark.
Ude og Hjemme has an estimated audience of 866,902 people in Denmark. 74.6% are female, 25.4% are male, average age 42.6. Top brand affinities: IKEA, Lidl, Discount stores, JYSK, Hypermarket.
Top brand affinities include IKEA, Lidl, Discount stores, with strongest over-indexing on IKEA (1.92× the country average).
Demographically, the Ude og Hjemme audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
The typical Ude og Hjemme fan in Denmark is more female, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the Ude og Hjemme profile in Denmark.
74.6% are female, 25.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 42.6 |
| Estimated audience size | 866,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 30% |
The strongest cross-interests of the Ude og Hjemme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.54× | ||
| 02 | Discount stores | Shopping | 3.11× | ||
| 03 | Cancer awareness | Health | 2.26× | ||
| 04 | Children's clothing | Fashion & Accessoires | 2.13× | ||
| 05 | Lego | Kids & Family | 2.03× | ||
| 06 | Massage | Health | 1.96× | ||
| 07 | IKEA | Home & Garden | 1.92× | ||
| 08 | Shopping malls | Shopping | 1.90× | ||
| 09 | Lidl | Shopping | 1.88× | ||
| 10 | IHF World Men's Handball Championship | Sports | 1.85× | ||
| 11 | JYSK | Home & Garden | 1.77× | ||
| 12 | Supermarket | Shopping | 1.75× | ||
| 13 | Camping | Travel & Leisure | 1.71× | ||
| 14 | Health care | Business & Career | 1.69× | ||
| 15 | Flower | Home & Garden | 1.66× | ||
| 16 | Hobby | Home & Garden | 1.64× | ||
| 17 | H&M | Shopping | 1.63× | ||
| 18 | Recipes | Food & Beverages | 1.60× | ||
| 19 | Medicine | Business & Career | 1.60× | ||
| 20 | Organic food | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.63× | |
| Family Orientation | CONSERVATISM | 1.40× | |
| Creativity | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Social Media Usage | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Ude og Hjemme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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