A data profile of the people who buy, follow and care about Recipes in Denmark — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 1,969,042 people in Denmark.
Recipes has an estimated audience of 1,969,042 people in Denmark. 63.2% are female, 36.8% are male, average age 47.5. Top brand affinities: ALT for damerne, Cake, Søstrene Grene, Knitting, Yarn.
Top brand affinities include ALT for damerne, Cake, Søstrene Grene, with strongest over-indexing on ALT for damerne (1.65× the country average).
Demographically, the Recipes audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical Recipes fan in Denmark is more female, around 47.5 years old, with strong Luxury Orientation tendencies and a notable affinity for ALT for damerne.
The key figures that characterise the Recipes profile in Denmark.
63.2% are female, 36.8% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 47.5 |
| Estimated audience size | 1,969,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Recipes audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Danish Royal Family | Politics & Society | 1.75× | ||
| 02 | Stomach | Health | 1.67× | ||
| 03 | ALT for damerne | News | 1.65× | ||
| 04 | Baking | Food & Beverages | 1.65× | ||
| 05 | Yarn | Fashion & Accessoires | 1.60× | ||
| 06 | Ude og Hjemme | News | 1.60× | ||
| 07 | Crochet | Home & Garden | 1.59× | ||
| 08 | Georg Jensen | Home & Garden | 1.56× | ||
| 09 | Cake | Food & Beverages | 1.55× | ||
| 10 | Knitting | Home & Garden | 1.55× | ||
| 11 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 12 | Sandal | Fashion & Accessoires | 1.55× | ||
| 13 | Sweetness | Food & Beverages | 1.55× | ||
| 14 | Søstrene Grene | Fashion & Accessoires | 1.54× | ||
| 15 | Self-esteem | Health | 1.53× | ||
| 16 | Blouse | Fashion & Accessoires | 1.53× | ||
| 17 | Flour | Food & Beverages | 1.53× | ||
| 18 | Zizzi | Food & Beverages | 1.52× | ||
| 19 | Royal Copenhagen | Home & Garden | 1.51× | ||
| 20 | Pastry | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.40× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.55× | |
| Patriotism | CONSERVATISM | 0.58× | |
| Travelling | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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