Recipes Audience in Spain
Recipes has an estimated audience of 12,703,707 people in Spain. 67.3% are female, 32.7% are male, average age 47.7. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Culinary art, Semana, Aldi, Diez Minutos, El Mueble.
The average Recipes fan in Spain is 47.7 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Culinary art, Semana, Aldi, with strongest over-indexing on Culinary art (1.67× the country average). Demographically, the Recipes audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Recipes fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 47.7 |
| Estimated audience size | 12,703,707 |
Audience persona
The typical Recipes fan in Spain is more female, around 47.7 years old, with strong Community Orientation tendencies and a notable affinity for Culinary art.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,832,989 | 1.14× |
| Catalonia | 2,752,712 | 1.2× |
| Community of Madrid | 2,358,035 | 1.1× |
| Comunidad Valenciana | 1,827,773 | 1.28× |
| Canary Islands | 716,723 | 1.13× |
| Region of Murcia | 559,576 | 1.28× |
| Castile and León | 496,155 | 0.89× |
| Galicia | 489,851 | 0.82× |
| Castilla-La Mancha | 476,351 | 0.92× |
| Balearic Islands | 428,687 | 1.2× |
| Basque Autonomous Country | 367,770 | 0.77× |
| Aragon | 333,195 | 0.99× |
| Principality of Asturias | 233,395 | 0.78× |
| Extremadura | 204,208 | 0.75× |
| Navarre | 160,713 | 1.01× |
| Cantabria | 140,276 | 0.88× |
| La Rioja | 69,788 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Culinary art | 1.67× | Arts & Culture |
| Semana | 1.68× | News |
| Aldi | 1.55× | Shopping |
| Diez Minutos | 1.69× | News |
| El Mueble | 1.66× | Home & Garden |
| Ana de Armas | 1.73× | Movies & TV |
| Cookbook | 1.57× | Food & Beverages |
| Kitchen utensil | 1.94× | Home & Garden |
| Queen Letizia of Spain | 2.07× | Politics & Society |
| JYSK | 1.52× | Home & Garden |
| Dish (food) | 1.69× | Food & Beverages |
| Zara Kids | 1.51× | Fashion & Accessoires |
| Ocú District | 1.61× | Travel & Leisure |
| Healthy food | 1.64× | Health |
| Pronto (magazine) | 1.78× | News |
| Belén Esteban | 1.83× | Movies & TV |
| The Residents | 2.69× | Music & Radio |
| Cheesecake | 1.64× | Food & Beverages |
| Thermomix | 1.69× | Home & Garden |
| Spring cleaning | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.21 |
| Price Sensitivity | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.04 |
| Pet Ownership | JOY | 0.94 |
| Mindfulness | BALANCE | 0.93 |
| Indulgence | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
See Recipes audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Recipes have in Spain?
Recipes has an estimated audience of 12,703,707 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Recipes fans?
67.3% of Recipes fans are female, 32.7% are male, with an average age of 47.7 years.
Which brands do Recipes fans like most?
Recipes fans show strongest brand affinity for Culinary art (1.67×), Semana (1.68×), and Aldi (1.55×) over the country average.
Where do Recipes fans live in Spain?
Recipes fans in Spain are most concentrated in Andalusia (reach 2,832,989), Catalonia (reach 2,752,712), and Community of Madrid (reach 2,358,035). These three regions account for the largest share of the active audience.
What other brands do Recipes fans also like?
Beyond Recipes itself, the audience over-indexes on Semana (1.68×), Aldi (1.55×), Diez Minutos (1.69×), and El Mueble (1.66×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.