A data profile of the people who buy, follow and care about Recipes in Spain — modelled from more than twelve digital signal sources. Recipes has an estimated audience of 12,703,707 people in Spain.
The average Recipes fan in Spain is 47.7 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Culinary art, Semana, Aldi, with strongest over-indexing on Culinary art (1.67× the country average).
Demographically, the Recipes audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Recipes fan in Spain is more female, around 47.7 years old, with strong Creativity tendencies and a notable affinity for Culinary art.
The key figures that characterise the Recipes profile in Spain.
67.3% are female, 32.7% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 47.7 |
| Estimated audience size | 12,703,707 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Recipes audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| Italy | 5.0% |
| Brazil | 4.6% |
Where the Recipes audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~2M | 1.26× | |
| 02 | Region of Murcia | ~500K | 1.21× | |
| 03 | Catalonia | ~2.5M | 1.19× | |
| 04 | Balearic Islands | ~400K | 1.16× | |
| 05 | Andalusia | ~3M | 1.13× | |
| 06 | Canary Islands | ~700K | 1.11× | |
| 07 | Community of Madrid | ~2.5M | 1.10× | |
| 08 | Aragon | ~300K | 1.00× | |
| 09 | Navarre | ~200K | 1.00× | |
| 10 | Castilla-La Mancha | ~500K | 0.95× | |
| 11 | La Rioja | ~80K | 0.95× | |
| 12 | Cantabria | ~200K | 0.94× | |
| 13 | Castile and León | ~500K | 0.92× | |
| 14 | Principality of Asturias | ~300K | 0.88× | |
| 15 | Extremadura | ~200K | 0.88× | |
| 16 | Galicia | ~500K | 0.86× | |
| 17 | Basque Autonomous Country | ~400K | 0.82× |
The strongest cross-interests of the Recipes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queen Letizia of Spain | Politics & Society | 2.07× | ||
| 02 | Kitchen utensil | Home & Garden | 1.94× | ||
| 03 | Argent | Music & Radio | 1.93× | ||
| 04 | Belén Esteban | Movies & TV | 1.83× | ||
| 05 | Pronto (magazine) | News | 1.78× | ||
| 06 | Ana de Armas | Movies & TV | 1.73× | ||
| 07 | Diez Minutos | News | 1.69× | ||
| 08 | Dish (food) | Food & Beverages | 1.69× | ||
| 09 | Semana | News | 1.68× | ||
| 10 | Culinary art | Arts & Culture | 1.67× | ||
| 11 | Spring cleaning | Home & Garden | 1.67× | ||
| 12 | El Mueble | Home & Garden | 1.66× | ||
| 13 | Healthy food | Health | 1.64× | ||
| 14 | Cheesecake | Food & Beverages | 1.64× | ||
| 15 | Karlos Arguiñano | Food & Beverages | 1.64× | ||
| 16 | Ocú District | Travel & Leisure | 1.61× | ||
| 17 | Cookbook | Food & Beverages | 1.57× | ||
| 18 | Aldi | Shopping | 1.55× | ||
| 19 | JYSK | Home & Garden | 1.52× | ||
| 20 | Zara Kids | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.08× | |
| Design Affinity | PREMIUM | 1.06× | |
| Indulgence | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Risk Appetite | THRILL | 0.65× | |
| Urban Lifestyle | OPEN | 0.71× |
Recipes has an estimated audience of 12,703,707 people in Spain, concentrated in Andalusia and Catalonia.
67.3% of Recipes fans are female, 32.7% are male, with an average age of 47.7 years.
Recipes fans show strongest brand affinity for Culinary art (1.67×), Semana (1.68×), and Aldi (1.55×) over the country average.
Recipes fans in Spain are most concentrated in Andalusia (reach ~3M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Recipes itself, the audience over-indexes on Semana (1.68×), Aldi (1.55×), Diez Minutos (1.69×), and El Mueble (1.66×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Recipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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