A data profile of the people who buy, follow and care about Ocú District in Spain — modelled from more than twelve digital signal sources. Ocú District has an estimated audience of 2,574,072 people in Spain.
Ocú District has an estimated audience of 2,574,072 people in Spain. 50.3% are female, 49.7% are male, average age 49.9. Top brand affinities: Renewable energy, Home Appliances, Lidl, Online newspaper, Škoda Auto.
Top brand affinities include Renewable energy, Home Appliances, Lidl, with strongest over-indexing on Renewable energy (3.09× the country average).
Demographically, the Ocú District audience skews balanced with an average age of 49.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Ocú District fan in Spain is balanced, around 49.9 years old, with strong Need for Security tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Ocú District profile in Spain.
50.3% are female, 49.7% are male, average age 49.9.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 49.9 |
| Estimated audience size | 2,574,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 6% | |
| 30-39 | 18% | |
| 40-49 | 31% | |
| 50+ | 44% |
of the worldwide Ocú District audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 100.0% |
| United States | 0.0% |
| Germany | 0.0% |
The strongest cross-interests of the Ocú District audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vehicle insurance | Cars & Mobility | 4.56× | ||
| 02 | Hybrid electric vehicle | Cars & Mobility | 3.48× | ||
| 03 | Sustainable energy | Home & Garden | 3.36× | ||
| 04 | Renewable energy | Business & Career | 3.09× | ||
| 05 | Mortgage loans | Business & Career | 2.89× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.60× | ||
| 07 | Renault | Cars & Mobility | 2.24× | ||
| 08 | Online newspaper | News | 2.21× | ||
| 09 | Home Appliances | Home & Garden | 2.17× | ||
| 10 | Vodafone | Technology & Electronics | 2.00× | ||
| 11 | Lidl | Shopping | 1.97× | ||
| 12 | Insurance | Business & Career | 1.97× | ||
| 13 | Carrefour | Shopping | 1.89× | ||
| 14 | Organic food | Food & Beverages | 1.78× | ||
| 15 | IKEA | Home & Garden | 1.70× | ||
| 16 | La Caixa | Business & Career | 1.63× | ||
| 17 | Recipes | Food & Beverages | 1.61× | ||
| 18 | Energy | Home & Garden | 1.61× | ||
| 19 | Mercadona | Shopping | 1.58× | ||
| 20 | Discount stores | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.97× | |
| Convenience Orientation | PREMIUM | 1.97× | |
| Indulgence | JOY | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.48× | |
| Early Adopter Mentality | POWER | 0.62× | |
| Career Orientation | POWER | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Ocú District. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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