A data profile of the people who buy, follow and care about Europe in Spain — modelled from more than twelve digital signal sources. Europe has an estimated audience of 17,337,133 people in Spain.
Europe has an estimated audience of 17,337,133 people in Spain. 57.4% are female, 42.6% are male, average age 45.0. Top brand affinities: Iberia (airline), WhatsApp, Innovation, Badoo, Volunteering.
Top brand affinities include Iberia (airline), WhatsApp, Innovation, with strongest over-indexing on Iberia (airline) (2.12× the country average).
Demographically, the Europe audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Europe fan in Spain is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Europe profile in Spain.
57.4% are female, 42.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.0 |
| Estimated audience size | 17,337,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Europe audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SD Eibar | Sports | 3.29× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.29× | ||
| 03 | Volunteering | Politics & Society | 2.74× | ||
| 04 | Celta de Vigo | Sports | 2.70× | ||
| 05 | Innovation | Business & Career | 2.45× | ||
| 06 | Badoo | Internet & Social Media | 2.35× | ||
| 07 | Sustainable energy | Home & Garden | 2.16× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.12× | ||
| 09 | Renewable energy | Business & Career | 2.04× | ||
| 10 | Solar energy | Home & Garden | 1.91× | ||
| 11 | Internet & Social Media | 1.87× | |||
| 12 | Nonprofit organization | Politics & Society | 1.84× | ||
| 13 | Charity and causes | Business & Career | 1.77× | ||
| 14 | Mango | Shopping | 1.72× | ||
| 15 | Distilled beverage | Food & Beverages | 1.66× | ||
| 16 | Real property | Home & Garden | 1.64× | ||
| 17 | Real Sociedad | Sports | 1.60× | ||
| 18 | EBay | Shopping | 1.57× | ||
| 19 | IBEX 35 | Business & Career | 1.54× | ||
| 20 | Movistar | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Community Orientation | OPEN | 1.44× | |
| Indulgence | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Design Affinity | PREMIUM | 0.91× | |
| Mindfulness | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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