Europe Audience in Spain
Europe has an estimated audience of 17,337,133 people in Spain. 57.4% are female, 42.6% are male, average age 45.0. Top brand affinities: Singer-songwriter, Sports nutrition, Aldi, Iberia (airline), Movistar.
Top brand affinities include Singer-songwriter, Sports nutrition, Aldi, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Europe audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of Europe fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.0 |
| Estimated audience size | 17,337,133 |
Audience persona
The typical Europe fan in Spain is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.41× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.14× | Technology & Electronics |
| Oncology | 5.64× | Health |
| TripAdvisor | 2.55× | Travel & Leisure |
| Girona | 2.83× | Sports |
| Conforama | 2.56× | Home & Garden |
| SD Eibar | 3.24× | Sports |
| Catering | 3.93× | Food & Beverages |
| Mapfre | 2.1× | Business & Career |
| Wedding dress | 2.38× | Fashion & Accessoires |
| Kundalini yoga | 3.36× | Health |
| CAC 40 | 1.74× | Business & Career |
| Bluetooth | 3.16× | Technology & Electronics |
| 1.55× | Internet & Social Media | |
| BlackBerry | 4.99× | Technology & Electronics |
| MSN | 1.53× | News |
| Dentistry | 2.39× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.17 |
| Need for Security | CONSERVATISM | 1.13 |
| Sustainability | BALANCE | 1.1 |
| Indulgence | JOY | 1.09 |
| Individualism | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
See Europe audiences in other countries
More Continent audiences in Spain
- South America (6,925,089)
- North America (5,892,288)
- Asia (4,118,135)
- Africa (3,035,581)
- Oceania (907,843)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.