North America Audience in Spain
North America has an estimated audience of 5,892,288 people in Spain. 53.7% are female, 46.3% are male, average age 42.9. Top brand affinities: MSN, Julio Iglesias, Dentistry, Movistar, Iberia (airline).
Top brand affinities include MSN, Julio Iglesias, Dentistry, with strongest over-indexing on MSN (4.99× the country average). Demographically, the North America audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Travel & Leisure · Type: POI · Subtype: Continent
Demographics of North America fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.9 |
| Estimated audience size | 5,892,288 |
Audience persona
The typical North America fan in Spain is balanced, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.99× | News |
| Julio Iglesias | 2.52× | Music & Radio |
| Dentistry | 4.21× | Business & Career |
| Movistar | 2.37× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Canada | 2.07× | Travel & Leisure |
| CAC 40 | 2.7× | Business & Career |
| Aldi | 2.11× | Shopping |
| TripAdvisor | 2.52× | Travel & Leisure |
| Orange | 2.67× | Technology & Electronics |
| Stradivarius | 2.08× | Shopping |
| Kundalini yoga | 4.42× | Health |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.68× | Sports |
| Mapfre | 2.26× | Business & Career |
| IBEX 35 | 1.71× | Business & Career |
| 1.5× | Internet & Social Media | |
| Local food | 2.22× | Food & Beverages |
| Brico Dépôt | 1.99× | Shopping |
| Kitchen | 1.53× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.32 |
| Need for Security | CONSERVATISM | 1.25 |
| Mindfulness | BALANCE | 1.1 |
| Extroversion | THRILL | 1.04 |
| Travelling | THRILL | 1.02 |
| Pet Ownership | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| Canada | 6.8% |
| Mexico | 5.9% |
See North America audiences in other countries
More Continent audiences in Spain
- Europe (17,337,134)
- South America (6,925,089)
- Asia (4,118,135)
- Africa (3,035,581)
- Oceania (907,843)
How to read this data
Audience size is the estimated number of people in Spain who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.