A data profile of the people who buy, follow and care about Africa in Spain — modelled from more than twelve digital signal sources. Africa has an estimated audience of 3,035,580 people in Spain.
Africa has an estimated audience of 3,035,580 people in Spain. 47.0% are female, 53.0% are male, average age 41.4. Top brand affinities: Google Drive, Nigeria, Radio, Satire, Refrigerator.
Top brand affinities include Google Drive, Nigeria, Radio, with strongest over-indexing on Google Drive (3.99× the country average).
Demographically, the Africa audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Africa fan in Spain is balanced, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Google Drive.
The key figures that characterise the Africa profile in Spain.
47.0% are female, 53.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 41.4 |
| Estimated audience size | 3,035,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Africa audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ghana | Travel & Leisure | 6.62× | ||
| 02 | Nigeria | Travel & Leisure | 5.44× | ||
| 03 | South Africa | Travel & Leisure | 4.84× | ||
| 04 | Tunisia | Travel & Leisure | 4.68× | ||
| 05 | Google Drive | Technology & Electronics | 3.99× | ||
| 06 | Japanese hip hop | Music & Radio | 3.20× | ||
| 07 | Satire | Literature | 3.18× | ||
| 08 | Forex Online Trading | Business & Career | 2.99× | ||
| 09 | Rayo Vallecano | Travel & Leisure | 2.41× | ||
| 10 | Betfair | Games | 2.25× | ||
| 11 | Refrigerator | Home & Garden | 2.09× | ||
| 12 | Activism | Politics & Society | 2.02× | ||
| 13 | Radio | Technology & Electronics | 1.89× | ||
| 14 | Volunteering | Politics & Society | 1.86× | ||
| 15 | Travel website | Travel & Leisure | 1.84× | ||
| 16 | Folklore | Politics & Society | 1.80× | ||
| 17 | BP | Cars & Mobility | 1.75× | ||
| 18 | Charity and causes | Business & Career | 1.73× | ||
| 19 | Wikipedia | Internet & Social Media | 1.64× | ||
| 20 | Badoo | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.55× | |
| Community Orientation | OPEN | 1.51× | |
| Tradition | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.78× | |
| DIY Mentality | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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