A data profile of the people who buy, follow and care about Africa in Italy — modelled from more than twelve digital signal sources. Africa has an estimated audience of 6,685,244 people in Italy.
The average Africa fan in Italy is 40.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Personal finance, Singer-songwriter, with strongest over-indexing on Wikipedia (3.71× the country average).
Demographically, the Africa audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Sustainability, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Africa fan in Italy is balanced, around 40.7 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Africa profile in Italy.
47.6% are female, 52.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.7 |
| Estimated audience size | 6,685,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Africa audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.7% |
| France | 5.3% |
| United Kingdom | 4.2% |
Where the Africa audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.26× | |
| 02 | Lazio | ~1M | 1.24× | |
| 03 | Veneto | ~600K | 1.14× | |
| 04 | Tuscany | ~500K | 1.13× | |
| 05 | Sicilia | ~700K | 1.12× | |
| 06 | Emilia-Romagna | ~600K | 1.10× | |
| 07 | Campania | ~800K | 1.09× | |
| 08 | Piedmont | ~500K | 1.09× | |
| 09 | Puglia | ~500K | 1.09× | |
| 10 | Friuli-Venezia Giulia | ~100K | 1.04× | |
| 11 | Marche | ~200K | 1.02× | |
| 12 | Abruzzo | ~100K | 0.97× | |
| 13 | Liguria | ~200K | 0.96× | |
| 14 | Calabria | ~200K | 0.94× | |
| 15 | Sardinia | ~200K | 0.94× | |
| 16 | Basilicata | ~60K | 0.91× | |
| 17 | Umbria | ~100K | 0.88× | |
| 18 | Trentino-Alto Adige/Südtirol | ~100K | 0.83× | |
| 19 | Aosta Valley | ~10K | 0.77× | |
| 20 | Molise | ~20K | 0.74× |
The strongest cross-interests of the Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.71× | ||
| 02 | Satire | Literature | 2.76× | ||
| 03 | Google Drive | Technology & Electronics | 2.68× | ||
| 04 | Chicano rap | Music & Radio | 2.56× | ||
| 05 | Brazil national football team | Sports | 2.11× | ||
| 06 | DAZN | Movies & TV | 2.05× | ||
| 07 | Mediaset | Technology & Electronics | 1.97× | ||
| 08 | Contemporary R&B | Music & Radio | 1.77× | ||
| 09 | Subscription business model | Shopping | 1.76× | ||
| 10 | Activism | Politics & Society | 1.75× | ||
| 11 | Canada | Travel & Leisure | 1.71× | ||
| 12 | Sanremo Music Festival | Music & Radio | 1.68× | ||
| 13 | Singer-songwriter | Music & Radio | 1.67× | ||
| 14 | Master of Business Administration | Business & Career | 1.66× | ||
| 15 | Personal finance | Business & Career | 1.62× | ||
| 16 | Champagne | Food & Beverages | 1.58× | ||
| 17 | Brewery | Food & Beverages | 1.58× | ||
| 18 | Financial services | Business & Career | 1.55× | ||
| 19 | Travel website | Travel & Leisure | 1.55× | ||
| 20 | Genetics | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.45× | |
| Community Orientation | OPEN | 1.44× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.59× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Indulgence | JOY | 0.75× |
Africa has an estimated audience of 6,685,244 people in Italy, concentrated in Lombardy and Lazio.
47.6% of Africa fans are female, 52.4% are male, with an average age of 40.7 years.
Africa fans show strongest brand affinity for Wikipedia (3.71×), Personal finance (1.62×), and Singer-songwriter (1.67×) over the country average.
Africa fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Africa itself, the audience over-indexes on Personal finance (1.62×), Singer-songwriter (1.67×), Satire (2.76×), and Google Drive (2.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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