A data profile of the people who buy, follow and care about Asia in Italy — modelled from more than twelve digital signal sources. Asia has an estimated audience of 8,426,432 people in Italy.
The average Asia fan in Italy is 42.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (4.52× the country average).
Demographically, the Asia audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Asia fan in Italy is balanced, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Asia profile in Italy.
49.6% are female, 50.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 42.3 |
| Estimated audience size | 8,426,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Asia audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.8% |
| Japan | 6.1% |
| China | 6.0% |
Where the Asia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.44× | |
| 02 | Lazio | ~1.5M | 1.24× | |
| 03 | Lombardy | ~2M | 1.20× | |
| 04 | Sicilia | ~900K | 1.19× | |
| 05 | Puglia | ~600K | 1.10× | |
| 06 | Emilia-Romagna | ~700K | 1.07× | |
| 07 | Tuscany | ~600K | 1.07× | |
| 08 | Veneto | ~700K | 1.06× | |
| 09 | Marche | ~200K | 1.03× | |
| 10 | Sardinia | ~200K | 1.02× | |
| 11 | Friuli-Venezia Giulia | ~200K | 0.99× | |
| 12 | Piedmont | ~600K | 0.98× | |
| 13 | Calabria | ~200K | 0.96× | |
| 14 | Trentino-Alto Adige/Südtirol | ~200K | 0.96× | |
| 15 | Liguria | ~200K | 0.91× | |
| 16 | Abruzzo | ~200K | 0.90× | |
| 17 | Basilicata | ~70K | 0.89× | |
| 18 | Umbria | ~100K | 0.88× | |
| 19 | Aosta Valley | ~20K | 0.81× | |
| 20 | Molise | ~30K | 0.78× |
The strongest cross-interests of the Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red Sea | Travel & Leisure | 5.23× | ||
| 02 | Mineral water | Food & Beverages | 4.63× | ||
| 03 | Wikipedia | Internet & Social Media | 4.52× | ||
| 04 | Satire | Literature | 3.52× | ||
| 05 | New Testament | Politics & Society | 3.05× | ||
| 06 | Rice | Food & Beverages | 2.43× | ||
| 07 | Mediaset | Technology & Electronics | 2.38× | ||
| 08 | Dentistry | Business & Career | 2.11× | ||
| 09 | Air conditioning | Technology & Electronics | 2.04× | ||
| 10 | Champagne | Food & Beverages | 1.93× | ||
| 11 | Genetics | Kids & Family | 1.91× | ||
| 12 | Personal finance | Business & Career | 1.80× | ||
| 13 | Sanremo Music Festival | Music & Radio | 1.77× | ||
| 14 | Subscription business model | Shopping | 1.75× | ||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Innovation | Business & Career | 1.72× | ||
| 17 | Milk | Food & Beverages | 1.68× | ||
| 18 | Borsa Italiana | Business & Career | 1.62× | ||
| 19 | Musical theatre | Movies & TV | 1.62× | ||
| 20 | Volunteering | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.73× | |
| Individualism | JOY | 1.38× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Asia has an estimated audience of 8,426,432 people in Italy, concentrated in Lombardy and Campania.
49.6% of Asia fans are female, 50.4% are male, with an average age of 42.3 years.
Asia fans show strongest brand affinity for Wikipedia (4.52×), Personal finance (1.8×), and WhatsApp (1.72×) over the country average.
Asia fans in Italy are most concentrated in Lombardy (reach ~2M), Campania (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Asia itself, the audience over-indexes on Personal finance (1.8×), WhatsApp (1.72×), Satire (3.52×), and Mediaset (2.38×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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