A data profile of the people who buy, follow and care about Europe in Italy — modelled from more than twelve digital signal sources. Europe has an estimated audience of 23,086,780 people in Italy.
The average Europe fan in Italy is 42.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Volunteering, Wikipedia, with strongest over-indexing on WhatsApp (1.75× the country average).
Demographically, the Europe audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Europe fan in Italy is balanced, around 42.4 years old, with strong Individualism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Europe profile in Italy.
51.9% are female, 48.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.4 |
| Estimated audience size | 23,086,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Europe audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
Where the Europe audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5.5M | 1.30× | |
| 02 | Lazio | ~3.5M | 1.25× | |
| 03 | Trentino-Alto Adige/Südtirol | ~500K | 1.18× | |
| 04 | Veneto | ~2M | 1.11× | |
| 05 | Sicilia | ~2M | 1.10× | |
| 06 | Tuscany | ~1.5M | 1.10× | |
| 07 | Campania | ~3M | 1.08× | |
| 08 | Piedmont | ~2M | 1.08× | |
| 09 | Emilia-Romagna | ~2M | 1.07× | |
| 10 | Friuli-Venezia Giulia | ~400K | 1.03× | |
| 11 | Puglia | ~1.5M | 1.02× | |
| 12 | Abruzzo | ~500K | 0.97× | |
| 13 | Marche | ~500K | 0.95× | |
| 14 | Liguria | ~600K | 0.92× | |
| 15 | Sardinia | ~600K | 0.90× | |
| 16 | Calabria | ~600K | 0.86× | |
| 17 | Umbria | ~300K | 0.86× | |
| 18 | Molise | ~80K | 0.73× | |
| 19 | Aosta Valley | ~40K | 0.69× |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.10× | ||
| 02 | Wikipedia | Internet & Social Media | 2.05× | ||
| 03 | Germany | Travel & Leisure | 1.96× | ||
| 04 | Satire | Literature | 1.96× | ||
| 05 | Mediaset | Technology & Electronics | 1.94× | ||
| 06 | Volunteering | Politics & Society | 1.85× | ||
| 07 | Dentistry | Business & Career | 1.85× | ||
| 08 | General practitioner | Health | 1.80× | ||
| 09 | Rose | Home & Garden | 1.76× | ||
| 10 | Internet & Social Media | 1.75× | |||
| 11 | Champagne | Food & Beverages | 1.72× | ||
| 12 | Brad Pitt | Movies & TV | 1.72× | ||
| 13 | Innovation | Business & Career | 1.71× | ||
| 14 | Uniqlo | Shopping | 1.70× | ||
| 15 | Genetics | Kids & Family | 1.66× | ||
| 16 | Superman | Movies & TV | 1.64× | ||
| 17 | Balenciaga | Fashion & Accessoires | 1.61× | ||
| 18 | Child care | Kids & Family | 1.61× | ||
| 19 | Disneyland | Travel & Leisure | 1.54× | ||
| 20 | Batman | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.32× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Quality Awareness | PREMIUM | 0.91× |
Europe has an estimated audience of 23,086,780 people in Italy, concentrated in Lombardy and Lazio.
51.9% of Europe fans are female, 48.1% are male, with an average age of 42.4 years.
Europe fans show strongest brand affinity for WhatsApp (1.75×), Volunteering (1.85×), and Wikipedia (2.05×) over the country average.
Europe fans in Italy are most concentrated in Lombardy (reach ~5.5M), Lazio (reach ~3.5M), and Campania (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Europe itself, the audience over-indexes on Volunteering (1.85×), Wikipedia (2.05×), Mediaset (1.94×), and Innovation (1.71×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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