Rascasse Audience Intelligence

Europe Audience in India

A data profile of the people who buy, follow and care about Europe in India — modelled from more than twelve digital signal sources. Europe has an estimated audience of 6,040,270 people in India.

Europe has an estimated audience of 6,040,270 people in India. 26.2% are female, 73.8% are male, average age 30.9. Top brand affinities: Sydney, London, Science, Scholarship, Jobs in Dubai.

Top brand affinities include Sydney, London, Science, with strongest over-indexing on Sydney (5.35× the country average).

Demographically, the Europe audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

The typical Europe fan in India is more male, around 30.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sydney.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Europe profile in India.

Audience size
6M
in India
Gender
26.2%
73.8% male
Age
30.9
average years
Country rank
#911
POI in India
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Europe fans

26.2% are female, 73.8% are male, average age 30.9.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Europe audience in India
MetricValue
Female26.2%
Male73.8%
Average age30.9
Estimated audience size6,040,270
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the Europe audience in India
Age bracketShare%
16-1939%
20-2928%
30-3916%
40-4910%
50+7%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Europe audience comes from India.

Worldwide audience distribution share by country for Europe
CountryShare
United States10.1%
Italy7.6%
Germany7.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Europe audience
#·InterestCategoryAffinity×
01Jobs in DubaiBusiness & Career8.17×
02SydneyTravel & Leisure5.35×
03RomeTravel & Leisure4.30×
04German languagePolitics & Society3.52×
05LondonTravel & Leisure3.46×
06ScholarshipKids & Family3.37×
07High schoolBusiness & Career2.59×
08CanadaTravel & Leisure2.23×
09CrochetHome & Garden2.15×
10Joe RootSports2.13×
11Alia BhattMovies & TV1.80×
12Internet celebrityInternet & Social Media1.75×
13PakistanTravel & Leisure1.71×
14Master of Business AdministrationBusiness & Career1.64×
15InnovationBusiness & Career1.59×
16EmbroideryHome & Garden1.58×
17ScienceBusiness & Career1.56×
18Amitabh BachchanMovies & TV1.55×
19BSE SENSEXBusiness & Career1.52×
20Ranveer SinghMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Europe audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
SpiritualityBALANCE1.48×
SustainabilityBALANCE1.42×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Europe audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
MindfulnessBALANCE0.79×
ExtroversionTHRILL0.83×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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