A data profile of the people who buy, follow and care about Europe in India — modelled from more than twelve digital signal sources. Europe has an estimated audience of 6,040,270 people in India.
Europe has an estimated audience of 6,040,270 people in India. 26.2% are female, 73.8% are male, average age 30.9. Top brand affinities: Sydney, London, Science, Scholarship, Jobs in Dubai.
Top brand affinities include Sydney, London, Science, with strongest over-indexing on Sydney (5.35× the country average).
Demographically, the Europe audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Europe fan in India is more male, around 30.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sydney.
The key figures that characterise the Europe profile in India.
26.2% are female, 73.8% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 30.9 |
| Estimated audience size | 6,040,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Europe audience comes from India.
| Country | Share |
|---|---|
| United States | 10.1% |
| Italy | 7.6% |
| Germany | 7.5% |
The strongest cross-interests of the Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jobs in Dubai | Business & Career | 8.17× | ||
| 02 | Sydney | Travel & Leisure | 5.35× | ||
| 03 | Rome | Travel & Leisure | 4.30× | ||
| 04 | German language | Politics & Society | 3.52× | ||
| 05 | London | Travel & Leisure | 3.46× | ||
| 06 | Scholarship | Kids & Family | 3.37× | ||
| 07 | High school | Business & Career | 2.59× | ||
| 08 | Canada | Travel & Leisure | 2.23× | ||
| 09 | Crochet | Home & Garden | 2.15× | ||
| 10 | Joe Root | Sports | 2.13× | ||
| 11 | Alia Bhatt | Movies & TV | 1.80× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.75× | ||
| 13 | Pakistan | Travel & Leisure | 1.71× | ||
| 14 | Master of Business Administration | Business & Career | 1.64× | ||
| 15 | Innovation | Business & Career | 1.59× | ||
| 16 | Embroidery | Home & Garden | 1.58× | ||
| 17 | Science | Business & Career | 1.56× | ||
| 18 | Amitabh Bachchan | Movies & TV | 1.55× | ||
| 19 | BSE SENSEX | Business & Career | 1.52× | ||
| 20 | Ranveer Singh | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Spirituality | BALANCE | 1.48× | |
| Sustainability | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.79× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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