A data profile of the people who buy, follow and care about Internet celebrity in India — modelled from more than twelve digital signal sources. Internet celebrity has an estimated audience of 11,280,682 people in India.
The average Internet celebrity fan in India is 33.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Azar, Fawad Afzal Khan, Ludo (board game), with strongest over-indexing on Azar (22.33× the country average).
Demographically, the Internet celebrity audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Internet celebrity fan in India is more male, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Azar.
The key figures that characterise the Internet celebrity profile in India.
23.7% are female, 76.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 33.2 |
| Estimated audience size | 11,280,682 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 32% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Internet celebrity audience comes from India.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 10.4% |
| Mexico | 4.1% |
Where the Internet celebrity audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~7K | 1.48× | |
| 02 | Arunachal Pradesh | ~9K | 1.24× | |
| 03 | Mizoram | ~9K | 1.21× | |
| 04 | Nagaland | ~9K | 1.20× | |
| 05 | Manipur | ~20K | 1.11× | |
| 06 | Meghalaya | ~10K | 1.10× | |
| 07 | Goa | ~10K | 1.02× | |
| 08 | Tripura | ~20K | 1.01× | |
| 09 | Himachal Pradesh | ~40K | 0.95× | |
| 10 | Chhattisgarh | ~70K | 0.94× | |
| 11 | Uttarakhand | ~50K | 0.93× | |
| 12 | Jammu and Kashmir | ~50K | 0.93× | |
| 13 | Jharkhand | ~90K | 0.92× | |
| 14 | Assam | ~100K | 0.88× | |
| 15 | Punjab (region) | ~100K | 0.87× | |
| 16 | Odisha | ~100K | 0.87× | |
| 17 | Andhra Pradesh | ~100K | 0.86× | |
| 18 | Haryana | ~100K | 0.85× | |
| 19 | Kerala | ~100K | 0.84× | |
| 20 | Rajasthan | ~200K | 0.82× | |
| 21 | Madhya Pradesh | ~200K | 0.82× | |
| 22 | Bihar | ~200K | 0.80× | |
| 23 | Gujarat | ~200K | 0.78× | |
| 24 | Telangana | ~100K | 0.78× | |
| 25 | West Bengal | ~300K | 0.76× | |
| 26 | Tamil Nadu | ~200K | 0.75× | |
| 27 | Karnataka | ~200K | 0.73× | |
| 28 | Uttar Pradesh | ~400K | 0.66× | |
| 29 | Maharashtra | ~400K | 0.65× |
The strongest cross-interests of the Internet celebrity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fawad Afzal Khan | Movies & TV | 25.58× | ||
| 02 | Azar | Internet & Social Media | 22.33× | ||
| 03 | FarmVille | Games | 19.17× | ||
| 04 | Nick Jonas | Music & Radio | 8.95× | ||
| 05 | Nail salon | Beauty & Wellness | 7.41× | ||
| 06 | Ludo (board game) | Games | 7.13× | ||
| 07 | Nail polish | Beauty & Wellness | 6.04× | ||
| 08 | Wild fisheries | Travel & Leisure | 5.37× | ||
| 09 | Finger food | Food & Beverages | 5.30× | ||
| 10 | Pedicure | Beauty & Wellness | 5.07× | ||
| 11 | Spearfishing | Sports | 4.88× | ||
| 12 | Manicure | Beauty & Wellness | 4.72× | ||
| 13 | Sridevi | Movies & TV | 3.96× | ||
| 14 | Trisha (actress) | Movies & TV | 3.89× | ||
| 15 | Kinesiology | Health | 3.33× | ||
| 16 | Wind turbine | Home & Garden | 3.13× | ||
| 17 | ONEUS | Music & Radio | 2.65× | ||
| 18 | Wikipedia | Internet & Social Media | 2.44× | ||
| 19 | Mausam (2011 film) | Movie / TV Show / Series | 2.07× | ||
| 20 | Online newspaper | News | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.73× | |
| Tradition | CONSERVATISM | 1.41× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Travelling | THRILL | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Internet celebrity has an estimated audience of 11,280,682 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.7% of Internet celebrity fans are female, 76.3% are male, with an average age of 33.2 years.
Internet celebrity fans show strongest brand affinity for Azar (22.33×), Fawad Afzal Khan (25.58×), and Ludo (board game) (7.13×) over the country average.
Internet celebrity fans in India are most concentrated in Uttar Pradesh (reach ~400K), Maharashtra (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Internet celebrity itself, the audience over-indexes on Fawad Afzal Khan (25.58×), Ludo (board game) (7.13×), FarmVille (19.17×), and Nick Jonas (8.95×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Internet celebrity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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