A data profile of the people who buy, follow and care about ONEUS in India — modelled from more than twelve digital signal sources. ONEUS has an estimated audience of 8,914,669 people in India.
ONEUS has an estimated audience of 8,914,669 people in India. 67.1% are female, 32.9% are male, average age 27.0. Top brand affinities: T-ara, Lee Min-ho, Soompi, Song Hye-kyo, Song Joong-ki.
Top brand affinities include T-ara, Lee Min-ho, Soompi, with strongest over-indexing on T-ara (126.26× the country average).
Demographically, the ONEUS audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.
The typical ONEUS fan in India is more female, around 27.0 years old, with strong Price Sensitivity tendencies and a notable affinity for T-ara.
The key figures that characterise the ONEUS profile in India.
67.1% are female, 32.9% are male, average age 27.0.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 27.0 |
| Estimated audience size | 8,914,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 60% | |
| 20-29 | 16% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 4% |
of the worldwide ONEUS audience comes from India.
| Country | Share |
|---|---|
| India | 68.8% |
| United States | 7.3% |
| Germany | 3.6% |
The strongest cross-interests of the ONEUS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soompi | Internet & Social Media | 139.25× | ||
| 02 | T-ara | Music & Radio | 126.26× | ||
| 03 | Lee Min-ho | Fashion & Accessoires | 79.61× | ||
| 04 | Park Ji-min | Music & Radio | 57.82× | ||
| 05 | Song Hye-kyo | Fashion & Accessoires | 56.99× | ||
| 06 | Jared Leto | Movies & TV | 55.82× | ||
| 07 | Song Joong-ki | Movies & TV | 54.65× | ||
| 08 | Gong Yoo | Movies & TV | 53.38× | ||
| 09 | Allkpop | Music & Radio | 47.49× | ||
| 10 | Red Velvet (band) | Music & Radio | 45.04× | ||
| 11 | IU (singer) | Music & Radio | 42.90× | ||
| 12 | Slumdog Millionaire | Movies & TV | 31.37× | ||
| 13 | Park Seo-joon | Movies & TV | 28.12× | ||
| 14 | Webtoon | Internet & Social Media | 27.83× | ||
| 15 | Tokyo | Travel & Leisure | 23.24× | ||
| 16 | Korean drama | Movies & TV | 20.46× | ||
| 17 | BTS | Music & Radio | 15.60× | ||
| 18 | Nail art | Beauty & Wellness | 15.01× | ||
| 19 | Seafood | Food & Beverages | 12.28× | ||
| 20 | Hobby | Home & Garden | 6.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 3.96× | |
| Early Adopter Mentality | POWER | 2.03× | |
| Pet Ownership | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.44× | |
| Family Orientation | CONSERVATISM | 0.45× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for ONEUS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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