A data profile of the people who buy, follow and care about Song Joong-ki in India — modelled from more than twelve digital signal sources. Song Joong-ki has an estimated audience of 904,248 people in India.
The average Song Joong-ki fan in India is 28.0 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include ONEUS, BTS, KOLARS, with strongest over-indexing on ONEUS (54.65× the country average).
Demographically, the Song Joong-ki audience skews more female with an average age of 28.0, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Song Joong-ki fan in India is more female, around 28.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for ONEUS.
The key figures that characterise the Song Joong-ki profile in India.
69.1% are female, 30.9% are male, average age 28.0.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 28.0 |
| Estimated audience size | 904,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 18% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide Song Joong-ki audience comes from India.
| Country | Share |
|---|---|
| India | 13.7% |
| Indonesia | 10.3% |
| United States | 9.3% |
Where the Song Joong-ki audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~1K | 1.97× | |
| 02 | Arunachal Pradesh | ~1K | 1.92× | |
| 03 | Nagaland | ~1K | 1.85× | |
| 04 | Manipur | ~2K | 1.69× | |
| 05 | Tripura | ~1K | 1.15× | |
| 06 | Odisha | ~10K | 1.08× | |
| 07 | Maharashtra | ~50K | 1.04× | |
| 08 | Uttarakhand | ~4K | 0.99× | |
| 09 | Meghalaya | <1K | 0.97× | |
| 10 | West Bengal | ~30K | 0.96× | |
| 11 | Assam | ~9K | 0.94× | |
| 12 | Gujarat | ~20K | 0.91× | |
| 13 | Sikkim | <1K | 0.91× | |
| 14 | Karnataka | ~20K | 0.86× | |
| 15 | Chhattisgarh | ~5K | 0.85× | |
| 16 | Jharkhand | ~6K | 0.84× | |
| 17 | Uttar Pradesh | ~40K | 0.83× | |
| 18 | Rajasthan | ~20K | 0.83× | |
| 19 | Telangana | ~10K | 0.80× | |
| 20 | Bihar | ~10K | 0.79× | |
| 21 | Kerala | ~10K | 0.77× | |
| 22 | Andhra Pradesh | ~8K | 0.76× | |
| 23 | Madhya Pradesh | ~10K | 0.75× | |
| 24 | Goa | <1K | 0.75× | |
| 25 | Punjab (region) | ~9K | 0.74× | |
| 26 | Haryana | ~8K | 0.72× | |
| 27 | Himachal Pradesh | ~2K | 0.70× | |
| 28 | Tamil Nadu | ~10K | 0.65× | |
| 29 | Jammu and Kashmir | ~3K | 0.65× |
The strongest cross-interests of the Song Joong-ki audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Passion | Music & Radio | 54.80× | ||
| 02 | ONEUS | Music & Radio | 54.65× | ||
| 03 | NCT (band) | Music & Radio | 46.21× | ||
| 04 | YG Entertainment | Music & Radio | 40.85× | ||
| 05 | S.M. Entertainment | Movies & TV | 40.22× | ||
| 06 | Dhruv | Music & Radio | 37.32× | ||
| 07 | Allkpop | Music & Radio | 31.27× | ||
| 08 | Lee Jong-suk | Movies & TV | 23.16× | ||
| 09 | Lee Min-ho | Fashion & Accessoires | 23.05× | ||
| 10 | BTS | Music & Radio | 22.39× | ||
| 11 | IU (singer) | Music & Radio | 20.00× | ||
| 12 | Group buying | Shopping | 19.29× | ||
| 13 | KOLARS | Music & Radio | 18.08× | ||
| 14 | Even | Music & Radio | 18.08× | ||
| 15 | LØLØ | Music & Radio | 18.08× | ||
| 16 | Hyryder | Music & Radio | 18.08× | ||
| 17 | Korean drama | Movies & TV | 14.55× | ||
| 18 | K-pop | Music & Radio | 12.74× | ||
| 19 | Mirai | Music & Radio | 8.57× | ||
| 20 | Harry Potter | Movies & TV | 4.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.38× | |
| Pet Ownership | JOY | 1.74× | |
| Indulgence | JOY | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.67× | |
| Community Orientation | OPEN | 0.76× | |
| Patriotism | CONSERVATISM | 0.78× |
Song Joong-ki has an estimated audience of 904,248 people in India, concentrated in Maharashtra and Uttar Pradesh.
69.1% of Song Joong-ki fans are female, 30.9% are male, with an average age of 28.0 years.
Song Joong-ki fans show strongest brand affinity for ONEUS (54.65×), BTS (22.39×), and KOLARS (18.08×) over the country average.
Song Joong-ki fans in India are most concentrated in Maharashtra (reach ~50K), Uttar Pradesh (reach ~40K), and West Bengal (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Song Joong-ki itself, the audience over-indexes on BTS (22.39×), KOLARS (18.08×), Passion (54.8×), and S.M. Entertainment (40.22×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Song Joong-ki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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