Rascasse Audience Intelligence

Song Joong-ki Audience in United States

A data profile of the people who buy, follow and care about Song Joong-ki in United States — modelled from more than twelve digital signal sources. Song Joong-ki has an estimated audience of 614,243 people in United States.

#2258among Actor Actress or TV Star in United States#7686among Person in United States#6036in Movies & TV

The average Song Joong-ki fan in United States is 26.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Solitaire, Korea, Park Ji-min, with strongest over-indexing on Solitaire (22.38× the country average).

Demographically, the Song Joong-ki audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Song Joong-ki fan in United States is more female, around 26.4 years old, with strong Spirituality tendencies and a notable affinity for Solitaire.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Song Joong-ki profile in United States.

Audience size
614K
in United States
Gender
67.7%♀
32.3% male
Age
26.4
average years
Country rank
#32349
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Song Joong-ki fans

67.7% are female, 32.3% are male, average age 26.4.

Fig. 02

Gender split

67.7%
Female
32.3%
Male
Demographic split for Song Joong-ki audience in United States
MetricValue
Female67.7%
Male32.3%
Average age26.4
Estimated audience size614,243
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the Song Joong-ki audience in United States
Age bracketShare%
16-1961%
20-2919%
30-399%
40-496%
50+4%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Song Joong-ki audience comes from United States.

Worldwide audience distribution share by country for Song Joong-ki
CountryShare
India13.5%
Indonesia10.2%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Song Joong-ki audience in United States is strongest.

Fig. 05

Top regions by affinity

Song Joong-ki fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.94×
02California~100K2.13×
03Washington~20K1.57×
04Nevada~9K1.49×
05New Jersey~20K1.42×
06New York~50K1.41×
07Texas~80K1.39×
08Virginia~20K1.26×
09Maryland~10K1.26×
10Florida~50K1.17×
11Massachusetts~10K1.17×
12Minnesota~10K1.12×
13Georgia~20K1.11×
14Arizona~10K1.10×
15Illinois~20K1.08×
16Connecticut~7K1.05×
17Utah~6K1.05×
18Alaska~1K1.04×
19Oregon~7K1.03×
20North Carolina~20K0.99×
21Washington, District of Columbia~2K0.96×
22Kansas~5K0.95×
23New Mexico~3K0.93×
24Delaware~2K0.92×
25Arkansas~5K0.91×
26Rhode Island~2K0.91×
27Oklahoma~6K0.89×
28North Dakota~1K0.87×
29South Dakota~1K0.86×
30Vermont<1K0.86×
31Idaho~3K0.85×
32Nebraska~3K0.84×
33Colorado~8K0.83×
34Tennessee~10K0.81×
35Indiana~9K0.81×
36New Hampshire~2K0.81×
37Pennsylvania~20K0.80×
38Louisiana~7K0.80×
39Montana~1K0.80×
40Maine~2K0.79×
41Missouri~8K0.78×
42South Carolina~7K0.78×
43Kentucky~6K0.78×
44Mississippi~4K0.78×
45Alabama~7K0.77×
46Iowa~4K0.77×
47Michigan~10K0.76×
48Wisconsin~7K0.76×
49West Virginia~2K0.76×
50Ohio~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Song Joong-ki, United States
0.71×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Song Joong-ki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Song Joong-ki audience
#·InterestCategoryAffinity×
01Song Hye-kyoFashion & Accessoires52.53×
02Kim Woo-binMovies & TV44.89×
03NCT (band)Music & Radio44.72×
04Lee Min-hoFashion & Accessoires42.50×
05Korean SeriesMovies & TV40.38×
06ONEUSMusic & Radio38.23×
07Kim Soo-hyunMovies & TV37.72×
08Park Ji-minMusic & Radio34.62×
09Korean moviesMovies & TV34.07×
10ikonMusic & Radio31.31×
11Park Bo-gumMovies & TV28.60×
12PENTAGONMusic & Radio24.34×
13SolitaireGames22.38×
14KoreaTravel & Leisure19.75×
15Korean languagePolitics & Society17.47×
16SalarymanBusiness & Career11.69×
17SeoulTravel & Leisure10.78×
18Korean hip hopMusic & Radio7.72×
19YouTube MusicInternet & Social Media5.70×
20KPop Demon HuntersMovies & TV4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Song Joong-ki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Song Joong-ki audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.16×
SustainabilityBALANCE1.87×
Pet OwnershipJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Song Joong-ki audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
Family OrientationCONSERVATISM0.77×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Song Joong-ki have in United States?

Song Joong-ki has an estimated audience of 614,243 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Song Joong-ki fans?

67.7% of Song Joong-ki fans are female, 32.3% are male, with an average age of 26.4 years.

03

Which brands do Song Joong-ki fans like most?

Song Joong-ki fans show strongest brand affinity for Solitaire (22.38×), Korea (19.75×), and Park Ji-min (34.62×) over the country average.

04

Where do Song Joong-ki fans live in United States?

Song Joong-ki fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Song Joong-ki fans also like?

Beyond Song Joong-ki itself, the audience over-indexes on Korea (19.75×), Park Ji-min (34.62×), Korean language (17.47×), and Song Hye-kyo (52.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Song Joong-ki audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Song Joong-ki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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