Song Joong-ki Audience in United States

Song Joong-ki logo

Song Joong-ki has an estimated audience of 630,343 people in United States. 67.7% are female, 32.3% are male, average age 26.4. Top regions: California, Texas, Florida. Top brand affinities: Solitaire, Korea, Korean language, Kim Soo-hyun, Song Hye-kyo.

The average Song Joong-ki fan in United States is 26.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Solitaire, Korea, Korean language, with strongest over-indexing on Solitaire (22.38× the country average). Demographically, the Song Joong-ki audience skews more female with an average age of 26.4, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Song Joong-ki fans

Demographic split for Song Joong-ki audience in United States
MetricValue
Female67.7%
Male32.3%
Average age26.4
Estimated audience size630,343

Audience persona

The typical Song Joong-ki fan in United States is more female, around 26.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for Song Joong-ki in United States
RegionReachAffinity
California151,6012.19×
Texas82,9531.53×
Florida54,0401.27×
New York53,0771.51×
New Jersey25,0241.56×
Illinois24,0291.14×
Georgia22,7661.17×
Virginia20,8401.36×
Washington20,7781.64×
North Carolina19,3691.02×
Pennsylvania17,3620.82×
Massachusetts15,0171.21×
Arizona14,4401.12×
Maryland14,0191.29×
Ohio13,0690.67×
Michigan12,2330.74×
Hawaii11,2324.15×
Minnesota10,0231.11×
Tennessee9,7210.77×
Indiana9,5000.82×
Nevada8,7061.43×
Colorado8,5920.86×
Oregon7,6581.06×
Missouri7,4860.74×
Wisconsin6,8680.72×
South Carolina6,7970.72×
Connecticut6,5091.03×
Louisiana6,2460.77×
Alabama6,2190.71×
Utah6,2001.1×
Oklahoma6,1310.88×
Kentucky5,8040.73×
Kansas4,6950.95×
Arkansas4,2490.82×
Mississippi3,3630.65×
Iowa3,2910.63×
New Mexico2,7200.86×
Idaho2,5030.79×
Nebraska2,3450.74×
Washington, District of Columbia1,8840.99×
Rhode Island1,6070.8×
New Hampshire1,4930.6×
West Virginia1,3290.45×
Delaware1,3190.76×
Alaska1,2490.93×
Maine1,2230.54×
South Dakota8500.58×
Montana7710.44×
North Dakota7300.56×
Vermont5710.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Song Joong-ki audience
BrandAffinityCategory
Solitaire22.38×Games
Korea19.75×Travel & Leisure
Korean language17.47×Politics & Society
Kim Soo-hyun37.72×Movies & TV
Song Hye-kyo52.53×Fashion & Accessoires
PENTAGON24.34×Music & Radio
Seoul10.78×Travel & Leisure
Lee Min-ho42.5×Fashion & Accessoires
Korean Series40.38×Movies & TV
Park Bo-gum28.6×Movies & TV
Kim Woo-bin44.89×Movies & TV
Korean movies34.07×Movies & TV
Korean hip hop7.72×Music & Radio
Salaryman11.69×Business & Career
YouTube Music5.7×Internet & Social Media
NCT (band)44.72×Music & Radio
KPop Demon Hunters4.45×Movies & TV
Group buying14.49×Shopping
TOPIK54.54×Business & Career
MUJI 無印良品生活研究所25.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Song Joong-ki audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.48
Community OrientationOPEN1.62
Luxury OrientationPREMIUM1.36
Design AffinityPREMIUM1.24
SustainabilityBALANCE1.2
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Song Joong-ki
CountryShare
India13.6%
Indonesia10.2%
United States9.4%

See Song Joong-ki audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Song Joong-ki have in United States?

Song Joong-ki has an estimated audience of 630,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Song Joong-ki fans?

67.7% of Song Joong-ki fans are female, 32.3% are male, with an average age of 26.4 years.

Which brands do Song Joong-ki fans like most?

Song Joong-ki fans show strongest brand affinity for Solitaire (22.38×), Korea (19.75×), and Korean language (17.47×) over the country average.

Where do Song Joong-ki fans live in United States?

Song Joong-ki fans in United States are most concentrated in California (reach 151,601), Texas (reach 82,953), and Florida (reach 54,040). These three regions account for the largest share of the active audience.

What other brands do Song Joong-ki fans also like?

Beyond Song Joong-ki itself, the audience over-indexes on Korea (19.75×), Korean language (17.47×), Kim Soo-hyun (37.72×), and Song Hye-kyo (52.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Song Joong-ki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.