PENTAGON Audience in United States
PENTAGON has an estimated audience of 3,057,628 people in United States. 81.7% are female, 18.3% are male, average age 25.5. Top brand affinities: Edvard Grieg, La Jolla, Home equity, Natural rubber, Historic site.
Top brand affinities include Edvard Grieg, La Jolla, Home equity, with strongest over-indexing on Edvard Grieg (195.63× the country average). Demographically, the PENTAGON audience skews more female with an average age of 25.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of PENTAGON fans
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 25.5 |
| Estimated audience size | 3,057,628 |
Audience persona
The typical PENTAGON fan in United States is more female, around 25.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 195.63× | Literature |
| La Jolla | 17.13× | Travel & Leisure |
| Home equity | 3.56× | Home & Garden |
| Natural rubber | 3.46× | Cars & Mobility |
| Historic site | 6.84× | Arts & Culture |
| Voter registration | 7.46× | Politics & Society |
| UK garage | 8.19× | Music & Radio |
| Urban Outfitters | 2.78× | Shopping |
| Combat sport | 2.35× | Sports |
| Electrolyte | 6.72× | Health |
| Rajkumar Hirani | 67.04× | Movies & TV |
| Nuts (film) | 7.64× | Movies & TV |
| Product design | 2.52× | Business & Career |
| Hilversum | 66.06× | Travel & Leisure |
| Pro-Ject | 4.23× | Music & Radio |
| Vocal harmony | 4.31× | Music & Radio |
| Grinch | 3.82× | Movies & TV |
| JDSU | 2.83× | Business & Career |
| Staycation | 2.58× | Home & Garden |
| Bank account | 1.9× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.69 |
| Patriotism | CONSERVATISM | 2.37 |
| Luxury Orientation | PREMIUM | 1.74 |
| Pet Ownership | JOY | 1.53 |
| Sustainability | BALANCE | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| India | 10.2% |
| Germany | 6.6% |
See PENTAGON audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for PENTAGON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.