PENTAGON Audience in United States
PENTAGON has an estimated audience of 3,057,628 people in United States. 81.7% are female, 18.3% are male, average age 25.5. Top brand affinities: Group buying, Kim Woo-bin, Trench coat, Monsta X, 7-Eleven.
Top brand affinities include Group buying, Kim Woo-bin, Trench coat, with strongest over-indexing on Group buying (59.14× the country average). Demographically, the PENTAGON audience skews more female with an average age of 25.5, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of PENTAGON fans
| Metric | Value |
|---|---|
| Female | 81.7% |
| Male | 18.3% |
| Average age | 25.5 |
| Estimated audience size | 3,057,628 |
Audience persona
The typical PENTAGON fan in United States is more female, around 25.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 59.14× | Shopping |
| Kim Woo-bin | 67.04× | Movies & TV |
| Trench coat | 52.76× | Fashion & Accessoires |
| Monsta X | 62.64× | Music & Radio |
| 7-Eleven | 5.65× | Shopping |
| Anime and manga fandom | 6.31× | Literature |
| Angelababy | 66.06× | Fashion & Accessoires |
| Jean Paul Gaultier | 17.4× | Fashion & Accessoires |
| International education | 17× | Business & Career |
| Boy band | 12.65× | Music & Radio |
| Pixiv | 13.8× | Internet & Social Media |
| Autism Awareness | 7.58× | Health |
| Diabetes mellitus awareness | 5× | Health |
| Dungeons & Dragons | 8.11× | Games |
| Alicia Vikander | 17.13× | Movies & TV |
| Depop | 8.55× | Fashion & Accessoires |
| Beetlejuice | 3.21× | Movies & TV |
| Electropop | 13.79× | Music & Radio |
| Moto Guzzi | 16.32× | Cars & Mobility |
| Indeed.com | 2.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.69 |
| Patriotism | CONSERVATISM | 2.37 |
| Luxury Orientation | PREMIUM | 1.74 |
| Pet Ownership | JOY | 1.53 |
| Sustainability | BALANCE | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| India | 10.2% |
| Germany | 6.6% |
See PENTAGON audiences in other countries
More K-pop audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for PENTAGON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.