Rascasse Audience Intelligence

Diary Audience in United States

A data profile of the people who buy, follow and care about Diary in United States — modelled from more than twelve digital signal sources. Diary has an estimated audience of 23,387,900 people in United States.

#918among Topic in United States#47in Kids & Family

The average Diary fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Personal organizer, Harry Potter, Scrapbooking, with strongest over-indexing on Personal organizer (24.04× the country average).

Demographically, the Diary audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diary fan in United States is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Personal organizer.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diary profile in United States.

Audience size
23.4M
in United States
Gender
64.7%♀
35.3% male
Age
40.2
average years
Country rank
#1340
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diary fans

64.7% are female, 35.3% are male, average age 40.2.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for Diary audience in United States
MetricValue
Female64.7%
Male35.3%
Average age40.2
Estimated audience size23,387,900
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Diary audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Diary audience comes from United States.

Worldwide audience distribution share by country for Diary
CountryShare
United States19.4%
Italy6.8%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diary audience in United States is strongest.

Fig. 05

Top regions by affinity

Diary fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~900K1.22×
02California~3M1.21×
03Alabama~400K1.20×
04Mississippi~200K1.16×
05Texas~2.5M1.14×
06Maryland~500K1.14×
07New York~1.5M1.12×
08Oklahoma~300K1.12×
09Arkansas~200K1.12×
10Louisiana~300K1.11×
11North Carolina~800K1.09×
12Virginia~600K1.08×
13Michigan~700K1.07×
14Arizona~500K1.07×
15South Carolina~400K1.07×
16New Jersey~600K1.05×
17Missouri~400K1.05×
18Washington~500K1.04×
19Kentucky~300K1.04×
20New Mexico~100K1.04×
21Florida~1.5M1.02×
22Kansas~200K1.02×
23Illinois~800K1.01×
24Indiana~400K1.01×
25Pennsylvania~800K1.00×
26Ohio~700K1.00×
27Oregon~300K1.00×
28Connecticut~200K1.00×
29Nevada~200K1.00×
30West Virginia~100K1.00×
31Alaska~50K1.00×
32South Dakota~50K0.99×
33Tennessee~500K0.98×
34Nebraska~100K0.98×
35Hawaii~100K0.98×
36Minnesota~300K0.97×
37Washington, District of Columbia~70K0.97×
38Massachusetts~400K0.96×
39Delaware~60K0.96×
40Rhode Island~70K0.95×
41Iowa~200K0.94×
42North Dakota~40K0.92×
43Wisconsin~300K0.90×
44Maine~80K0.90×
45Idaho~100K0.89×
46Colorado~300K0.88×
47Utah~200K0.86×
48Montana~50K0.83×
49Vermont~30K0.82×
50New Hampshire~70K0.80×
Fig. 06

Affinity by region

Affinity by region — Diary, United States
0.80×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diary audience
#·InterestCategoryAffinity×
01Personal organizerFashion & Accessoires24.04×
02Watercolor ArtistArts & Culture10.29×
03VnExpressNews9.92×
04Writing implementLiterature8.87×
05Figure drawingArts & Culture8.22×
06Paper craftKids & Family7.04×
07CalligraphyArts & Culture6.67×
08Art schoolArts & Culture6.11×
09ScrapbookingKids & Family6.03×
10DailymotionMovies & TV5.20×
11Maquillaje ProfesionalBeauty & Wellness5.19×
12Web 2.0Technology & Electronics4.62×
13Long LashesBeauty & Wellness4.29×
14Harry PotterMovies & TV3.55×
15Handmade CraftsKids & Family3.54×
16AritziaFashion & Accessoires3.48×
17New mediaInternet & Social Media3.43×
18BarbieMovies & TV2.97×
19Hair ExtensionsBeauty & Wellness2.95×
20Hobby LobbyHome & Garden1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diary audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
TraditionCONSERVATISM1.45×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diary audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Risk AppetiteTHRILL0.87×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diary have in United States?

Diary has an estimated audience of 23,387,900 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diary fans?

64.7% of Diary fans are female, 35.3% are male, with an average age of 40.2 years.

03

Which brands do Diary fans like most?

Diary fans show strongest brand affinity for Personal organizer (24.04×), Harry Potter (3.55×), and Scrapbooking (6.03×) over the country average.

04

Where do Diary fans live in United States?

Diary fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Diary fans also like?

Beyond Diary itself, the audience over-indexes on Harry Potter (3.55×), Scrapbooking (6.03×), Web 2.0 (4.62×), and Paper craft (7.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Diary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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