Diary Audience in United States

Diary logo

Diary has an estimated audience of 23,387,900 people in United States. 64.7% are female, 35.3% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Personal organizer, Harry Potter, Scrapbooking, Web 2.0, Paper craft.

The average Diary fan in United States is 40.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personal organizer, Harry Potter, Scrapbooking, with strongest over-indexing on Personal organizer (24.04× the country average). Demographically, the Diary audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Diary fans

Demographic split for Diary audience in United States
MetricValue
Female64.7%
Male35.3%
Average age40.2
Estimated audience size23,387,900

Audience persona

The typical Diary fan in United States is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Personal organizer.

Top regions in United States

Top regions ranked by reach for Diary in United States
RegionReachAffinity
California3,204,6791.25×
Texas2,373,1571.18×
Florida1,670,1781.05×
New York1,584,4321.21×
Georgia929,2711.29×
Illinois812,0991.04×
Pennsylvania810,3421.03×
North Carolina782,9381.11×
Ohio729,6631.01×
Michigan677,6451.11×
New Jersey637,9791.07×
Virginia633,3141.11×
Arizona529,1191.11×
Washington511,7521.09×
Tennessee481,6271.03×
Massachusetts467,9491.02×
Maryland451,5211.12×
Indiana436,6161.02×
Alabama394,7591.21×
Missouri393,3791.04×
South Carolina369,1281.05×
Colorado338,5120.92×
Louisiana334,6831.11×
Minnesota322,7590.96×
Wisconsin315,9190.9×
Kentucky304,7701.04×
Oklahoma287,8941.11×
Oregon280,7071.05×
Connecticut234,8471×
Nevada227,7691.01×
Mississippi219,4391.14×
Arkansas216,8971.13×
Utah182,3900.87×
Iowa182,3600.95×
Kansas179,8440.98×
New Mexico119,8801.02×
Nebraska112,2030.96×
West Virginia105,9330.97×
Hawaii100,3221×
Idaho99,2490.85×
Maine75,1010.9×
Washington, District of Columbia70,9811.01×
New Hampshire68,2220.74×
Rhode Island66,4650.89×
Delaware58,7120.91×
Alaska43,7240.87×
Montana43,5300.67×
South Dakota43,1580.8×
North Dakota37,7690.79×
Vermont28,5140.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diary audience
BrandAffinityCategory
Personal organizer24.04×Fashion & Accessoires
Harry Potter3.55×Movies & TV
Scrapbooking6.03×Kids & Family
Web 2.04.62×Technology & Electronics
Paper craft7.04×Kids & Family
Watercolor Artist10.29×Arts & Culture
Writing implement8.87×Literature
New media3.43×Internet & Social Media
Hair Extensions2.95×Beauty & Wellness
Barbie2.97×Movies & TV
Art school6.11×Arts & Culture
VnExpress9.92×News
Calligraphy6.67×Arts & Culture
Dailymotion5.2×Movies & TV
Handmade Crafts3.54×Kids & Family
Aritzia3.48×Fashion & Accessoires
Long Lashes4.29×Beauty & Wellness
Maquillaje Profesional5.19×Beauty & Wellness
Hobby Lobby1.68×Home & Garden
Figure drawing8.22×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diary audience
TraitClusterScore
SustainabilityBALANCE1.62
ExtroversionTHRILL1.52
CreativityOPEN1.44
DIY MentalityTHRILL1.44
MindfulnessBALANCE1.4
SpiritualityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Diary
CountryShare
United States19.4%
Italy6.8%
Japan6.0%

See Diary audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Diary have in United States?

Diary has an estimated audience of 23,387,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Diary fans?

64.7% of Diary fans are female, 35.3% are male, with an average age of 40.2 years.

Which brands do Diary fans like most?

Diary fans show strongest brand affinity for Personal organizer (24.04×), Harry Potter (3.55×), and Scrapbooking (6.03×) over the country average.

Where do Diary fans live in United States?

Diary fans in United States are most concentrated in California (reach 3,204,679), Texas (reach 2,373,157), and Florida (reach 1,670,178). These three regions account for the largest share of the active audience.

What other brands do Diary fans also like?

Beyond Diary itself, the audience over-indexes on Harry Potter (3.55×), Scrapbooking (6.03×), Web 2.0 (4.62×), and Paper craft (7.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.