A data profile of the people who buy, follow and care about Diary in France — modelled from more than twelve digital signal sources. Diary has an estimated audience of 2,343,898 people in France.
The average Diary fan in France is 41.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Personal organizer, Harry Potter, Arts and music, with strongest over-indexing on Personal organizer (23.73× the country average).
Demographically, the Diary audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Diary fan in France is more female, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Personal organizer.
The key figures that characterise the Diary profile in France.
63.2% are female, 36.8% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 41.4 |
| Estimated audience size | 2,343,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Diary audience comes from France.
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 6.8% |
| Japan | 6.0% |
Where the Diary audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.47× | |
| 02 | Auvergne-Rhône-Alpes | ~300K | 1.11× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 04 | Hauts-de-France | ~200K | 1.06× | |
| 05 | Occitanie | ~200K | 1.05× | |
| 06 | Grand Est | ~200K | 1.02× | |
| 07 | Centre-Val de Loire | ~80K | 0.96× | |
| 08 | Corsica | ~10K | 0.96× | |
| 09 | Brittany | ~100K | 0.95× | |
| 10 | Bourgogne-Franche-Comté | ~90K | 0.95× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.94× | |
| 12 | Pays de la Loire | ~100K | 0.94× | |
| 13 | Normandy | ~100K | 0.93× |
The strongest cross-interests of the Diary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal organizer | Fashion & Accessoires | 23.73× | ||
| 02 | Scrapbooking | Kids & Family | 9.71× | ||
| 03 | Calligraphy | Arts & Culture | 9.63× | ||
| 04 | Paper craft | Kids & Family | 8.64× | ||
| 05 | Pen | Kids & Family | 8.54× | ||
| 06 | Pretty Nails | Beauty & Wellness | 6.26× | ||
| 07 | Web 2.0 | Technology & Electronics | 6.24× | ||
| 08 | Long Lashes | Beauty & Wellness | 6.20× | ||
| 09 | Makeup Lessons | Beauty & Wellness | 5.59× | ||
| 10 | Pattern (sewing) | Home & Garden | 5.51× | ||
| 11 | Microblading | Beauty & Wellness | 5.42× | ||
| 12 | Hair Extensions | Beauty & Wellness | 4.90× | ||
| 13 | Planning | Business & Career | 4.40× | ||
| 14 | Harry Potter | Movies & TV | 3.84× | ||
| 15 | Charity shop | Fashion & Accessoires | 3.31× | ||
| 16 | Barbie | Movies & TV | 3.19× | ||
| 17 | Arts and music | Arts & Culture | 2.97× | ||
| 18 | Entertainment | Movies & TV | 2.42× | ||
| 19 | Sports | Sports | 1.87× | ||
| 20 | Shopping and fashion | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.73× | |
| Mindfulness | BALANCE | 1.70× | |
| Tradition | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| DIY Mentality | THRILL | 0.88× |
Diary has an estimated audience of 2,343,898 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
63.2% of Diary fans are female, 36.8% are male, with an average age of 41.4 years.
Diary fans show strongest brand affinity for Personal organizer (23.73×), Harry Potter (3.84×), and Arts and music (2.97×) over the country average.
Diary fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Diary itself, the audience over-indexes on Harry Potter (3.84×), Arts and music (2.97×), Entertainment (2.42×), and Scrapbooking (9.71×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Diary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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