A data profile of the people who buy, follow and care about Planning in France — modelled from more than twelve digital signal sources. Planning has an estimated audience of 3,119,950 people in France.
The average Planning fan in France is 45.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Time management, Kitchen garden, with strongest over-indexing on Love & Sex (451.31× the country average).
Demographically, the Planning audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Mindfulness, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Planning fan in France is balanced, around 45.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Planning profile in France.
54.7% are female, 45.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 45.4 |
| Estimated audience size | 3,119,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Planning audience comes from France.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 5.9% |
| France | 4.5% |
Where the Planning audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.41× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.15× | |
| 03 | Auvergne-Rhône-Alpes | ~400K | 1.13× | |
| 04 | Occitanie | ~300K | 1.05× | |
| 05 | Nouvelle-Aquitaine | ~300K | 1.03× | |
| 06 | Hauts-de-France | ~300K | 1.03× | |
| 07 | Grand Est | ~200K | 0.97× | |
| 08 | Pays de la Loire | ~200K | 0.94× | |
| 09 | Normandy | ~100K | 0.93× | |
| 10 | Brittany | ~100K | 0.89× | |
| 11 | Bourgogne-Franche-Comté | ~100K | 0.86× | |
| 12 | Centre-Val de Loire | ~100K | 0.86× | |
| 13 | Corsica | ~10K | 0.78× |
The strongest cross-interests of the Planning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 451.31× | ||
| 02 | Selfridges | Shopping | 297.27× | ||
| 03 | Christmas tree | Kids & Family | 41.76× | ||
| 04 | Time management | Business & Career | 38.39× | ||
| 05 | Christmas Gift | Kids & Family | 34.12× | ||
| 06 | Christmas ornament | Home & Garden | 32.80× | ||
| 07 | Girl power | Politics & Society | 27.02× | ||
| 08 | Spiritual gift | Politics & Society | 24.22× | ||
| 09 | Kitchen garden | Home & Garden | 23.99× | ||
| 10 | Sexology | Kids & Family | 23.42× | ||
| 11 | Breast Cancer awareness | Health | 22.10× | ||
| 12 | Dentistry | Business & Career | 14.74× | ||
| 13 | Doctor of Medicine | Business & Career | 14.02× | ||
| 14 | Sustainable products | Politics & Society | 13.87× | ||
| 15 | Single-lens reflex camera | Technology & Electronics | 9.16× | ||
| 16 | Zoom lens | Technology & Electronics | 7.43× | ||
| 17 | Broadcasting of sports events | Movies & TV | 5.70× | ||
| 18 | Midi Libre | News | 3.36× | ||
| 19 | Online newspaper | News | 3.19× | ||
| 20 | Innovation | Business & Career | 2.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.73× | |
| Career Orientation | POWER | 1.97× | |
| Tradition | CONSERVATISM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.86× | |
| Patriotism | CONSERVATISM | 0.89× |
Planning has an estimated audience of 3,119,950 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.7% of Planning fans are female, 45.3% are male, with an average age of 45.4 years.
Planning fans show strongest brand affinity for Love & Sex (451.31×), Time management (38.39×), and Kitchen garden (23.99×) over the country average.
Planning fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Planning itself, the audience over-indexes on Time management (38.39×), Kitchen garden (23.99×), Christmas tree (41.76×), and Christmas Gift (34.12×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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