A data profile of the people who buy, follow and care about Planning in Brazil — modelled from more than twelve digital signal sources. Planning has an estimated audience of 4,066,388 people in Brazil.
Planning has an estimated audience of 4,066,388 people in Brazil. 68.3% are female, 31.7% are male, average age 41.6. Top brand affinities: Do it yourself (DIY), Notebook, JusBrasil, Riachuelo, PCI Concursos.
Top brand affinities include Do it yourself (DIY), Notebook, JusBrasil, with strongest over-indexing on Do it yourself (DIY) (1.61× the country average).
Demographically, the Planning audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, DIY Mentality.
The typical Planning fan in Brazil is more female, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Planning profile in Brazil.
68.3% are female, 31.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 41.6 |
| Estimated audience size | 4,066,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Planning audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.7% |
| Brazil | 5.9% |
| France | 4.5% |
The strongest cross-interests of the Planning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Moleskine | Business & Career | 6.73× | ||
| 02 | Louvre | Travel & Leisure | 5.50× | ||
| 03 | Notebook | Technology & Electronics | 4.63× | ||
| 04 | Hardware store | Home & Garden | 2.18× | ||
| 05 | Blanket | Home & Garden | 2.14× | ||
| 06 | JusBrasil | Internet & Social Media | 2.01× | ||
| 07 | Trello | Internet & Social Media | 1.74× | ||
| 08 | Innovation | Business & Career | 1.70× | ||
| 09 | Smart Fit | Sports | 1.69× | ||
| 10 | Beleza na Web | Shopping | 1.65× | ||
| 11 | Riachuelo | Shopping | 1.64× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 13 | Zoom! | Business & Career | 1.61× | ||
| 14 | PCI Concursos | Shopping | 1.60× | ||
| 15 | True Detective | Movies & TV | 1.60× | ||
| 16 | Lodging | Travel & Leisure | 1.60× | ||
| 17 | MSN | News | 1.58× | ||
| 18 | Khan Academy | Business & Career | 1.55× | ||
| 19 | Lojas Renner | Fashion & Accessoires | 1.53× | ||
| 20 | CVC Viagens | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.77× | |
| DIY Mentality | THRILL | 1.76× | |
| Convenience Orientation | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.77× | |
| Tradition | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Planning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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