A data profile of the people who buy, follow and care about CVC Viagens in Brazil — modelled from more than twelve digital signal sources. CVC Viagens has an estimated audience of 6,130,229 people in Brazil.
The average CVC Viagens fan in Brazil is 40.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul.
Top brand affinities include Psychology, Leisure, Candy, with strongest over-indexing on Psychology (1.56× the country average).
Demographically, the CVC Viagens audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical CVC Viagens fan in Brazil is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Psychology.
The key figures that characterise the CVC Viagens profile in Brazil.
69.6% are female, 30.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 40.0 |
| Estimated audience size | 6,130,229 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide CVC Viagens audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.7% |
| United States | 0.2% |
| Spain | 0.2% |
Where the CVC Viagens audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~700K | 1.96× | |
| 02 | Espírito Santo | ~200K | 1.93× | |
| 03 | Minas Gerais | ~1M | 1.81× | |
| 04 | Paraná | ~600K | 1.70× | |
| 05 | Mato Grosso | ~200K | 1.70× | |
| 06 | Santa Catarina | ~400K | 1.62× | |
| 07 | Goiás | ~300K | 1.28× | |
| 08 | São Paulo | ~2M | 1.22× | |
| 09 | Mato Grosso do Sul | ~100K | 1.18× | |
| 10 | Pernambuco | ~300K | 0.94× | |
| 11 | Rondônia | ~50K | 0.94× | |
| 12 | Rio de Janeiro | ~500K | 0.85× | |
| 13 | Bahia | ~300K | 0.85× | |
| 14 | Acre | ~20K | 0.82× | |
| 15 | Federal District | ~80K | 0.81× | |
| 16 | Tocantins | ~30K | 0.81× | |
| 17 | Amapá | ~20K | 0.81× | |
| 18 | Roraima | ~10K | 0.81× | |
| 19 | Sergipe | ~50K | 0.73× | |
| 20 | Paraíba | ~90K | 0.72× | |
| 21 | Alagoas | ~60K | 0.72× | |
| 22 | Maranhão | ~100K | 0.69× | |
| 23 | Piauí | ~60K | 0.69× | |
| 24 | Pará | ~100K | 0.67× | |
| 25 | Rio Grande do Norte | ~70K | 0.67× | |
| 26 | Ceará | ~200K | 0.62× | |
| 27 | Amazonas | ~60K | 0.59× |
The strongest cross-interests of the CVC Viagens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TripAdvisor | Travel & Leisure | 2.22× | ||
| 02 | JusBrasil | Internet & Social Media | 2.13× | ||
| 03 | Fruit | Food & Beverages | 1.86× | ||
| 04 | Hotmart | Shopping | 1.80× | ||
| 05 | Sewing | Home & Garden | 1.78× | ||
| 06 | Sun | Travel & Leisure | 1.77× | ||
| 07 | Crochet | Home & Garden | 1.73× | ||
| 08 | Arezzo | Travel & Leisure | 1.72× | ||
| 09 | Therapy | Health | 1.69× | ||
| 10 | Candy | Food & Beverages | 1.67× | ||
| 11 | Empresario | Business & Career | 1.66× | ||
| 12 | Casas Bahia | Shopping | 1.62× | ||
| 13 | Confectionery | Food & Beverages | 1.60× | ||
| 14 | Profession | Business & Career | 1.60× | ||
| 15 | Training | Sports | 1.59× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.57× | ||
| 17 | Psychology | Business & Career | 1.56× | ||
| 18 | Cake | Food & Beverages | 1.56× | ||
| 19 | Leisure | Travel & Leisure | 1.55× | ||
| 20 | Handicraft | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.42× | |
| Healthy Lifestyle | BALANCE | 1.41× | |
| Quality Awareness | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Social Media Usage | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.77× |
CVC Viagens has an estimated audience of 6,130,229 people in Brazil, concentrated in São Paulo and Minas Gerais.
69.6% of CVC Viagens fans are female, 30.4% are male, with an average age of 40.0 years.
CVC Viagens fans show strongest brand affinity for Psychology (1.56×), Leisure (1.55×), and Candy (1.67×) over the country average.
CVC Viagens fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Rio Grande do Sul (reach ~700K). These three regions account for the largest share of the active audience.
Beyond CVC Viagens itself, the audience over-indexes on Leisure (1.55×), Candy (1.67×), Confectionery (1.6×), and Sun (1.77×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for CVC Viagens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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