Empresario Audience in Brazil
Empresario has an estimated audience of 14,428,291 people in Brazil. 58.3% are female, 41.7% are male, average age 40.3. Top brand affinities: Soul music, JusBrasil, mulheres, PCI Concursos, Riachuelo.
Top brand affinities include Soul music, JusBrasil, mulheres, with strongest over-indexing on Soul music (1.52× the country average). Demographically, the Empresario audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Empresario fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.3 |
| Estimated audience size | 14,428,291 |
Audience persona
The typical Empresario fan in Brazil is more female, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Soul music.
Top brand affinities of Empresario fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soul music | 1.52× | Music & Radio |
| JusBrasil | 1.81× | Internet & Social Media |
| mulheres | 1.6× | Movies & TV |
| PCI Concursos | 1.57× | Shopping |
| Riachuelo | 1.51× | Shopping |
| Atacadão | 1.54× | Shopping |
| Lojas Renner | 1.53× | Fashion & Accessoires |
| Lojas Americanas | 1.52× | Shopping |
| Innovation | 1.57× | Business & Career |
| Motorboat | 2.5× | Cars & Mobility |
| Stock market | 1.78× | Business & Career |
| Tooth brushing | 1.58× | Health |
| CVC Viagens | 1.66× | Travel & Leisure |
| Mortgage loans | 1.72× | Business & Career |
| Cazuza | 1.69× | Music & Radio |
| Arsenal F.C. | 1.58× | Sports |
| Xabi Alonso | 2.33× | Sports |
| Retail banking | 1.72× | Business & Career |
| Sustainable energy | 1.86× | Home & Garden |
| Via Marte | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.61 |
| Community Orientation | OPEN | 1.45 |
| Mindfulness | BALANCE | 1.42 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Patriotism | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 30.6% |
| United States | 9.9% |
| Mexico | 9.7% |
See Empresario audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.