Empresario Audience in Brazil
Empresario has an estimated audience of 14,428,291 people in Brazil. 58.3% are female, 41.7% are male, average age 40.3. Top brand affinities: Fast food, Drop shipping, Atacadão, mulheres, PCI Concursos.
Top brand affinities include Fast food, Drop shipping, Atacadão, with strongest over-indexing on Fast food (1.59× the country average). Demographically, the Empresario audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Category: Business & Career · Type: Topic
Demographics of Empresario fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.3 |
| Estimated audience size | 14,428,291 |
Audience persona
The typical Empresario fan in Brazil is more female, around 40.3 years old, with strong Mindfulness tendencies and a notable affinity for Fast food.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fast food | 1.59× | Food & Beverages |
| Drop shipping | 1.62× | Shopping |
| Atacadão | 1.88× | Shopping |
| mulheres | 1.57× | Movies & TV |
| PCI Concursos | 1.53× | Shopping |
| Business class | 2.09× | Travel & Leisure |
| Sportingbet | 1.53× | Sports |
| JusBrasil | 1.68× | Internet & Social Media |
| Luxury real estate | 1.89× | Business & Career |
| Anti-aging cream | 1.78× | Beauty & Wellness |
| Stock market | 2.1× | Business & Career |
| Skin care | 1.52× | Beauty & Wellness |
| Art jewelry | 1.71× | Fashion & Accessoires |
| Tooth brushing | 1.87× | Health |
| Retail banking | 2.41× | Business & Career |
| Fast casual restaurants | 1.66× | Food & Beverages |
| Child care | 1.64× | Kids & Family |
| Sweepstakes | 1.83× | Games |
| Hyundai | 1.91× | Cars & Mobility |
| Natural skin care | 1.61× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.8 |
| Quality Awareness | PREMIUM | 1.78 |
| Luxury Orientation | PREMIUM | 1.53 |
| Family Orientation | CONSERVATISM | 1.47 |
| Design Affinity | PREMIUM | 1.42 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 30.6% |
| United States | 9.9% |
| Mexico | 9.7% |
See Empresario audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.