A data profile of the people who buy, follow and care about Empresario in Brazil — modelled from more than twelve digital signal sources. Empresario has an estimated audience of 14,428,291 people in Brazil.
Empresario has an estimated audience of 14,428,291 people in Brazil. 58.3% are female, 41.7% are male, average age 40.3. Top brand affinities: Soul music, JusBrasil, mulheres, PCI Concursos, Riachuelo.
Top brand affinities include Soul music, JusBrasil, mulheres, with strongest over-indexing on Soul music (1.52× the country average).
Demographically, the Empresario audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Empresario fan in Brazil is more female, around 40.3 years old, with strong Career Orientation tendencies and a notable affinity for Soul music.
The key figures that characterise the Empresario profile in Brazil.
58.3% are female, 41.7% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.3 |
| Estimated audience size | 14,428,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Empresario audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 30.6% |
| United States | 9.9% |
| Mexico | 9.7% |
The strongest cross-interests of the Empresario audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family car | Cars & Mobility | 2.56× | ||
| 02 | Motorboat | Cars & Mobility | 2.50× | ||
| 03 | Xabi Alonso | Sports | 2.33× | ||
| 04 | Sustainable energy | Home & Garden | 1.86× | ||
| 05 | JusBrasil | Internet & Social Media | 1.81× | ||
| 06 | Stock market | Business & Career | 1.78× | ||
| 07 | Mortgage loans | Business & Career | 1.72× | ||
| 08 | Retail banking | Business & Career | 1.72× | ||
| 09 | CVC Viagens | Travel & Leisure | 1.66× | ||
| 10 | mulheres | Movies & TV | 1.60× | ||
| 11 | Tooth brushing | Health | 1.58× | ||
| 12 | Arsenal F.C. | Sports | 1.58× | ||
| 13 | PCI Concursos | Shopping | 1.57× | ||
| 14 | Innovation | Business & Career | 1.57× | ||
| 15 | Via Marte | Shopping | 1.56× | ||
| 16 | Atacadão | Shopping | 1.54× | ||
| 17 | Lojas Renner | Fashion & Accessoires | 1.53× | ||
| 18 | Soul music | Music & Radio | 1.52× | ||
| 19 | Lojas Americanas | Shopping | 1.52× | ||
| 20 | Riachuelo | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.61× | |
| Community Orientation | OPEN | 1.45× | |
| Mindfulness | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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