Empresario Audience in Mexico
Empresario has an estimated audience of 4,600,028 people in Mexico. 52.3% are female, 47.7% are male, average age 35.5. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
The average Empresario fan in Mexico is 35.5 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (426.68× the country average). Demographically, the Empresario audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Empresario fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 35.5 |
| Estimated audience size | 4,600,028 |
Audience persona
The typical Empresario fan in Mexico is balanced, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Empresario fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~700K | 1.15× |
| State of Mexico | ~600K | 1.01× |
| Jalisco | ~400K | 1.04× |
| Veracruz (state) | ~300K | 1.12× |
| Puebla | ~300K | 1.21× |
| Nuevo Leon | ~200K | 0.88× |
| Guanajuato | ~200K | 1.02× |
| Baja California | ~200K | 1.03× |
| Chihuahua | ~200K | 1.02× |
| Michoacan de Ocampo | ~200K | 1.01× |
| Chiapas | ~200K | 1.15× |
| Coahuila de Zaragoza | ~100K | 0.9× |
| Guerrero | ~100K | 1.04× |
| Sinaloa | ~100K | 0.93× |
| Hidalgo | ~100K | 1.02× |
| Yucatan | ~100K | 1.07× |
| Morelos | ~80K | 1.04× |
| Durango | ~60K | 0.91× |
| Tlaxcala | ~60K | 1.07× |
| Aguascalientes | ~50K | 0.88× |
| Zacatecas | ~50K | 0.87× |
| Nayarit | ~40K | 1.01× |
| Baja California Sur | ~30K | 0.92× |
| Campeche | ~30K | 0.96× |
| Colima | ~30K | 0.94× |
Top brand affinities of Empresario fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 426.68× | Travel & Leisure |
| Shopping and fashion | 156.08× | Shopping |
| Game consoles | 95.24× | Technology & Electronics |
| Catholic Church | 84.66× | Politics & Society |
| Exfoliation (cosmetology) | 143.92× | Beauty & Wellness |
| Sarcasm | 60.85× | Politics & Society |
| Travel agency | 58.2× | Travel & Leisure |
| Valentine's Day | 99.32× | Kids & Family |
| Mobile game | 41.21× | Games |
| Banana | 42.33× | Food & Beverages |
| El País | 47.62× | News |
| Dentistry | 42.33× | Business & Career |
| Broadcasting of sports events | 44.97× | Movies & TV |
| Sexology | 34.39× | Kids & Family |
| Freeware | 24.38× | Technology & Electronics |
| Daily Horoscope | 341.1× | Internet & Social Media |
| Papaya | 29.1× | Food & Beverages |
| Multi-level marketing | 31.75× | Business & Career |
| Breastfeeding | 26.45× | Kids & Family |
| Love & Sex | 29.67× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 17.65 |
| Travelling | THRILL | 15.56 |
| Urban Lifestyle | OPEN | 3.28 |
| Risk Appetite | THRILL | 2.25 |
| Career Orientation | POWER | 1.57 |
| Mindfulness | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 30.6% |
| United States | 9.9% |
| Mexico | 9.7% |
See Empresario audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Empresario have in Mexico?
Empresario has an estimated audience of 4,600,028 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Empresario fans?
52.3% of Empresario fans are female, 47.7% are male, with an average age of 35.5 years.
Which brands do Empresario fans like most?
Empresario fans show strongest brand affinity for Costa Rica (426.68×), Shopping and fashion (156.08×), and Game consoles (95.24×) over the country average.
Where do Empresario fans live in Mexico?
Empresario fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Empresario fans also like?
Beyond Empresario itself, the audience over-indexes on Shopping and fashion (156.08×), Game consoles (95.24×), Catholic Church (84.66×), and Exfoliation (cosmetology) (143.92×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.