Empresario Audience in Germany
Empresario has an estimated audience of 470,096 people in Germany. 47.2% are female, 52.8% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Handmade Gifts, Dog breed, Home construction, Progressive rock, Umrah & Hajj.
The average Empresario fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Handmade Gifts, Dog breed, Home construction, with strongest over-indexing on Handmade Gifts (5.92× the country average). Demographically, the Empresario audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Empresario fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 34.5 |
| Estimated audience size | 470,096 |
Audience persona
The typical Empresario fan in Germany is balanced, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,447 | 0.5× |
| Bayern | 39,664 | 0.52× |
| Hessen | 24,366 | 0.68× |
| Baden-Württemberg | 23,174 | 0.36× |
| Niedersachsen | 17,140 | 0.38× |
| Berlin | 16,609 | 0.79× |
| Sachsen-Anhalt | 14,564 | 1.2× |
| Thüringen | 14,390 | 1.2× |
| Rheinland-Pfalz | 13,547 | 0.58× |
| Mecklenburg-Vorpommern | 13,442 | 1.5× |
| Brandenburg | 13,123 | 0.9× |
| Saarland | 12,969 | 2.25× |
| Bremen | 12,727 | 3.17× |
| Sachsen | 11,787 | 0.51× |
| Schleswig-Holstein | 11,602 | 0.69× |
| Hamburg | 8,362 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 5.92× | Kids & Family |
| Dog breed | 1.7× | Pets & Animals |
| Home construction | 1.7× | Home & Garden |
| Progressive rock | 2.82× | Music & Radio |
| Umrah & Hajj | 32.24× | Politics & Society |
| Kodi (software) | 4.18× | Technology & Electronics |
| VfL Wolfsburg | 2.15× | Sports |
| Natural rubber | 2.85× | Cars & Mobility |
| Google Home | 6.06× | Technology & Electronics |
| The Knot (Website) | 9.71× | Kids & Family |
| Nurse education | 2.45× | Kids & Family |
| Commercial mortgage | 1.91× | Business & Career |
| Corona (band) | 2.11× | Music & Radio |
| Horror punk | 11.48× | Music & Radio |
| Alaska | 2.64× | Travel & Leisure |
| JDSU | 2.38× | Business & Career |
| Jaguar F-Pace | 4.65× | Cars & Mobility |
| Buzzword bingo | 16× | Business & Career |
| Figure painting (hobby) | 2.74× | Arts & Culture |
| Panama | 3.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.84 |
| Urban Lifestyle | OPEN | 1.83 |
| Career Orientation | POWER | 1.68 |
| Sports Activity | POWER | 1.64 |
| Mindfulness | BALANCE | 1.5 |
| Sustainability | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 30.6% |
| United States | 9.9% |
| Mexico | 9.7% |
See Empresario audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Empresario have in Germany?
Empresario has an estimated audience of 470,096 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Empresario fans?
47.2% of Empresario fans are female, 52.8% are male, with an average age of 34.5 years.
Which brands do Empresario fans like most?
Empresario fans show strongest brand affinity for Handmade Gifts (5.92×), Dog breed (1.7×), and Home construction (1.7×) over the country average.
Where do Empresario fans live in Germany?
Empresario fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,447), Bayern (reach 39,664), and Hessen (reach 24,366). These three regions account for the largest share of the active audience.
What other brands do Empresario fans also like?
Beyond Empresario itself, the audience over-indexes on Dog breed (1.7×), Home construction (1.7×), Progressive rock (2.82×), and Umrah & Hajj (32.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.