American Music Award Audience in Germany
American Music Award has an estimated audience of 400,327 people in Germany. 49.5% are female, 50.5% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Singer-songwriter, HolidayCheck, Springboks, Jumbo (supermarket), Regatta (clothing).
The average American Music Award fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Singer-songwriter, HolidayCheck, Springboks, with strongest over-indexing on Singer-songwriter (20× the country average). Demographically, the American Music Award audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of American Music Award fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.9 |
| Estimated audience size | 400,327 |
Audience persona
The typical American Music Award fan in Germany is balanced, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Singer-songwriter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,566 | 1.14× |
| Bayern | 78,077 | 1.21× |
| Baden-Württemberg | 61,804 | 1.13× |
| Niedersachsen | 41,788 | 1.07× |
| Hessen | 35,011 | 1.15× |
| Rheinland-Pfalz | 22,143 | 1.1× |
| Berlin | 19,061 | 1.06× |
| Sachsen | 17,926 | 0.91× |
| Schleswig-Holstein | 15,132 | 1.05× |
| Brandenburg | 10,965 | 0.88× |
| Hamburg | 8,946 | 0.99× |
| Thüringen | 8,430 | 0.83× |
| Sachsen-Anhalt | 7,743 | 0.75× |
| Mecklenburg-Vorpommern | 5,964 | 0.78× |
| Saarland | 4,720 | 0.96× |
| Bremen | 3,342 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 20× | Music & Radio |
| HolidayCheck | 16.71× | Travel & Leisure |
| Springboks | 135.08× | Sports |
| Jumbo (supermarket) | 36.49× | Shopping |
| Regatta (clothing) | 82.99× | Fashion & Accessoires |
| Songwriter | 19.78× | Music & Radio |
| N.W.A | 52.14× | Music & Radio |
| Atlantic Records | 79.46× | Music & Radio |
| Beat (music) | 17.54× | Music & Radio |
| Luka Dončić | 38.45× | Sports |
| The Voice Kids | 20× | Movies & TV |
| Grammy Award | 27.51× | Music & Radio |
| Horrorcore | 71.86× | Music & Radio |
| Bohol | 96.24× | Travel & Leisure |
| Brit Awards | 81.27× | Music & Radio |
| VoIP gateway | 158.92× | Technology & Electronics |
| Winter | 14.27× | Travel & Leisure |
| Original equipment manufacturer | 19.78× | Business & Career |
| King Jouet | 82.7× | Shopping |
| Brooklyn | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.16 |
| Convenience Orientation | PREMIUM | 1.68 |
| Spirituality | BALANCE | 1.67 |
| Tradition | CONSERVATISM | 1.62 |
| Extroversion | THRILL | 1.61 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.5% |
| United Kingdom | 5.3% |
| Canada | 3.2% |
See American Music Award audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does American Music Award have in Germany?
American Music Award has an estimated audience of 400,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Music Award fans?
49.5% of American Music Award fans are female, 50.5% are male, with an average age of 36.9 years.
Which brands do American Music Award fans like most?
American Music Award fans show strongest brand affinity for Singer-songwriter (20×), HolidayCheck (16.71×), and Springboks (135.08×) over the country average.
Where do American Music Award fans live in Germany?
American Music Award fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,566), Bayern (reach 78,077), and Baden-Württemberg (reach 61,804). These three regions account for the largest share of the active audience.
What other brands do American Music Award fans also like?
Beyond American Music Award itself, the audience over-indexes on HolidayCheck (16.71×), Springboks (135.08×), Jumbo (supermarket) (36.49×), and Regatta (clothing) (82.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Music Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.