Rascasse Audience Intelligence

American Music Award Audience in Germany

A data profile of the people who buy, follow and care about American Music Award in Germany — modelled from more than twelve digital signal sources. American Music Award has an estimated audience of 420,334 people in Germany.

#17among Music festival in Germany#178among Event in Germany#1572in Music & Radio

The average American Music Award fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Singer-songwriter, Ukrainians, HolidayCheck, with strongest over-indexing on Singer-songwriter (20× the country average).

Demographically, the American Music Award audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Music Award fan in Germany is balanced, around 36.9 years old, with strong Pet Ownership tendencies and a notable affinity for Singer-songwriter.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Music Award profile in Germany.

Audience size
420K
in Germany
Gender
49.5%♀
50.5% male
Age
36.9
average years
Country rank
#13446
Event in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Music Award fans

49.5% are female, 50.5% are male, average age 36.9.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for American Music Award audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age36.9
Estimated audience size420,334
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the American Music Award audience in Germany
Age bracketShare%
16-1928%
20-2916%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

2.5%

of the worldwide American Music Award audience comes from Germany.

Worldwide audience distribution share by country for American Music Award
CountryShare
United States49.1%
United Kingdom5.3%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Music Award audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Music Award fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.17×
02Baden-Württemberg~60K1.12×
03Nordrhein-Westfalen~100K1.11×
04Hessen~30K1.11×
05Rheinland-Pfalz~20K1.10×
06Niedersachsen~40K1.06×
07Schleswig-Holstein~20K1.06×
08Berlin~20K1.04×
09Saarland~5K1.04×
10Hamburg~9K1.00×
11Bremen~3K0.99×
12Sachsen~20K0.90×
13Brandenburg~10K0.89×
14Thüringen~9K0.87×
15Mecklenburg-Vorpommern~6K0.78×
16Sachsen-Anhalt~8K0.76×
Fig. 06

Affinity by region

Affinity by region — American Music Award, Germany
0.76×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Music Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Music Award audience
#·InterestCategoryAffinity×
01VoIP gatewayTechnology & Electronics158.92×
02SpringboksSports135.08×
03BoholTravel & Leisure96.24×
04Regatta (clothing)Fashion & Accessoires82.99×
05King JouetShopping82.70×
06Brit AwardsMusic & Radio81.27×
07Atlantic RecordsMusic & Radio79.46×
08HorrorcoreMusic & Radio71.86×
09N.W.AMusic & Radio52.14×
10Luka DončićSports38.45×
11Jumbo (supermarket)Shopping36.49×
12Singer-songwriterMusic & Radio20.00×
13The Voice KidsMovies & TV20.00×
14BrooklynTravel & Leisure20.00×
15SongwriterMusic & Radio19.78×
16Original equipment manufacturerBusiness & Career19.78×
17RosaliaMusic & Radio19.43×
18HolidayCheckTravel & Leisure16.71×
19WinterTravel & Leisure14.27×
20UkrainiansMusic & Radio8.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Music Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Music Award audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY11.27×
Convenience OrientationPREMIUM1.68×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Music Award audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
Family OrientationCONSERVATISM0.79×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Music Award have in Germany?

American Music Award has an estimated audience of 420,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Music Award fans?

49.5% of American Music Award fans are female, 50.5% are male, with an average age of 36.9 years.

03

Which brands do American Music Award fans like most?

American Music Award fans show strongest brand affinity for Singer-songwriter (20×), Ukrainians (8.43×), and HolidayCheck (16.71×) over the country average.

04

Where do American Music Award fans live in Germany?

American Music Award fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do American Music Award fans also like?

Beyond American Music Award itself, the audience over-indexes on Ukrainians (8.43×), HolidayCheck (16.71×), Springboks (135.08×), and Jumbo (supermarket) (36.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See American Music Award audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Music Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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