Rascasse Audience Intelligence

Springboks Audience in Germany

A data profile of the people who buy, follow and care about Springboks in Germany — modelled from more than twelve digital signal sources. Springboks has an estimated audience of 67,304 people in Germany.

#767among Team in Germany#3780in Sports

The average Springboks fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Christopher Lloyd, American Music Award, Rugby World Cup, with strongest over-indexing on Christopher Lloyd (498.34× the country average).

Demographically, the Springboks audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Springboks fan in Germany is more male, around 39.5 years old, with strong Individualism tendencies and a notable affinity for Christopher Lloyd.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Springboks profile in Germany.

Audience size
67K
in Germany
Gender
44.0%♀
56.0% male
Age
39.5
average years
Country rank
#42595
Team in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Springboks fans

44.0% are female, 56.0% are male, average age 39.5.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Springboks audience in Germany
MetricValue
Female44.0%
Male56.0%
Average age39.5
Estimated audience size67,304
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Springboks audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3917%
40-4920%
50+23%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Springboks audience comes from Germany.

Worldwide audience distribution share by country for Springboks
CountryShare
South Africa57.7%
United Kingdom6.3%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Springboks audience in Germany is strongest.

Fig. 05

Top regions by affinity

Springboks fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~4K1.41×
02Hessen~7K1.37×
03Hamburg~2K1.29×
04Bayern~10K1.24×
05Baden-Württemberg~10K1.12×
06Niedersachsen~7K1.09×
07Rheinland-Pfalz~4K1.04×
08Schleswig-Holstein~2K0.97×
09Nordrhein-Westfalen~10K0.96×
10Saarland<1K0.95×
11Bremen<1K0.91×
12Sachsen~3K0.87×
13Thüringen~1K0.82×
14Brandenburg~2K0.81×
15Mecklenburg-Vorpommern<1K0.78×
16Sachsen-Anhalt~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Springboks, Germany
0.71×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Springboks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Springboks audience
#·InterestCategoryAffinity×
01Christopher LloydMovies & TV498.34×
02American Music AwardMusic & Radio135.08×
03Saturday Night FeverMovies & TV109.59×
04Rugby World CupSports107.28×
05Philadelphia FlyersSports72.23×
06AeroflotTravel & Leisure51.65×
07Pittsburgh PenguinsSports40.32×
08Tampa Bay LightningSports37.69×
09TylaMusic & Radio27.15×
10Stanley CupSports20.00×
11National Rugby LeagueSports20.00×
12Edmonton OilersSports20.00×
13Aegean AirlinesTravel & Leisure19.25×
14Rugby unionSports18.77×
15Krefeld PinguineSports18.56×
16Air IndiaTravel & Leisure18.48×
17Eisbären BerlinSports16.92×
18Etihad AirwaysTravel & Leisure15.83×
19Pegasus AirlinesTravel & Leisure11.28×
20Rugby leagueSports8.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Springboks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Springboks audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.03×
Convenience OrientationPREMIUM1.48×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Springboks audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.46×
CreativityOPEN0.58×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Springboks have in Germany?

Springboks has an estimated audience of 67,304 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Springboks fans?

44.0% of Springboks fans are female, 56.0% are male, with an average age of 39.5 years.

03

Which brands do Springboks fans like most?

Springboks fans show strongest brand affinity for Christopher Lloyd (498.34×), American Music Award (135.08×), and Rugby World Cup (107.28×) over the country average.

04

Where do Springboks fans live in Germany?

Springboks fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~10K), and Baden-Württemberg (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Springboks fans also like?

Beyond Springboks itself, the audience over-indexes on American Music Award (135.08×), Rugby World Cup (107.28×), Saturday Night Fever (109.59×), and Rugby union (18.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Springboks audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Springboks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →