Rascasse Audience Intelligence

Eurovision Song Contest Audience in Germany

A data profile of the people who buy, follow and care about Eurovision Song Contest in Germany — modelled from more than twelve digital signal sources. Eurovision Song Contest has an estimated audience of 3,769,389 people in Germany.

#1among Music festival in Germany#27among Event in Germany#101in Music & Radio

The average Eurovision Song Contest fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bild, University of Düsseldorf, Bundesliga, with strongest over-indexing on Bild (1.89× the country average).

Demographically, the Eurovision Song Contest audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eurovision Song Contest fan in Germany is more female, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bild.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eurovision Song Contest profile in Germany.

Audience size
3.8M
in Germany
Gender
55.5%♀
44.5% male
Age
40.5
average years
Country rank
#1591
Event in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eurovision Song Contest fans

55.5% are female, 44.5% are male, average age 40.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Eurovision Song Contest audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age40.5
Estimated audience size3,769,389
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Eurovision Song Contest audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Eurovision Song Contest audience comes from Germany.

Worldwide audience distribution share by country for Eurovision Song Contest
CountryShare
Germany27.5%
Italy20.3%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eurovision Song Contest audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eurovision Song Contest fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.16×
02Niedersachsen~400K1.14×
03Sachsen~200K1.12×
04Hamburg~90K1.07×
05Mecklenburg-Vorpommern~80K1.07×
06Brandenburg~100K1.05×
07Thüringen~100K1.05×
08Bayern~600K1.01×
09Berlin~200K1.01×
10Baden-Württemberg~500K0.97×
11Sachsen-Anhalt~90K0.96×
12Hessen~300K0.94×
13Rheinland-Pfalz~200K0.90×
14Nordrhein-Westfalen~700K0.88×
15Saarland~40K0.88×
16Bremen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Eurovision Song Contest, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eurovision Song Contest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eurovision Song Contest audience
#·InterestCategoryAffinity×
01University of DüsseldorfBusiness & Career12.06×
02Let's Dance (German TV series)Movies & TV2.71×
03Westdeutscher RundfunkMovies & TV2.59×
04Roland KaiserMusic & Radio2.57×
05FOCUS OnlineNews2.09×
06Helene FischerMusic & Radio2.08×
07EurowingsTravel & Leisure2.07×
08ZDFMovies & TV2.02×
09SportschauSports1.96×
10HornbachShopping1.95×
11BildNews1.89×
12WhatsAppInternet & Social Media1.83×
13CommerzbankBusiness & Career1.80×
14Deutsche BahnCars & Mobility1.71×
15AldiShopping1.63×
16BundesligaSports1.60×
17Obi (store)Shopping1.60×
18LidlShopping1.58×
19EBayShopping1.58×
20REWEShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eurovision Song Contest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eurovision Song Contest audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.28×
IndulgenceJOY1.27×
Family OrientationCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eurovision Song Contest audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
Risk AppetiteTHRILL0.56×
ExtroversionTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eurovision Song Contest have in Germany?

Eurovision Song Contest has an estimated audience of 3,769,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eurovision Song Contest fans?

55.5% of Eurovision Song Contest fans are female, 44.5% are male, with an average age of 40.5 years.

03

Which brands do Eurovision Song Contest fans like most?

Eurovision Song Contest fans show strongest brand affinity for Bild (1.89×), University of Düsseldorf (12.06×), and Bundesliga (1.6×) over the country average.

04

Where do Eurovision Song Contest fans live in Germany?

Eurovision Song Contest fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Eurovision Song Contest fans also like?

Beyond Eurovision Song Contest itself, the audience over-indexes on University of Düsseldorf (12.06×), Bundesliga (1.6×), WhatsApp (1.83×), and Let's Dance (German TV series) (2.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Eurovision Song Contest audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eurovision Song Contest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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