Eurovision Song Contest Audience in Germany
Eurovision Song Contest has an estimated audience of 3,766,575 people in Germany. 55.5% are female, 44.5% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Bild, University of Düsseldorf, Spiegel Online, Let's Dance (German TV series).
The average Eurovision Song Contest fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Bild, University of Düsseldorf, with strongest over-indexing on Gala (2.42× the country average). Demographically, the Eurovision Song Contest audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Eurovision Song Contest fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 40.5 |
| Estimated audience size | 3,766,575 |
Audience persona
The typical Eurovision Song Contest fan in Germany is more female, around 40.5 years old, with strong Pet Ownership tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 662,346 | 0.8× |
| Bayern | 632,788 | 1.05× |
| Baden-Württemberg | 542,900 | 1.06× |
| Niedersachsen | 450,814 | 1.23× |
| Hessen | 279,509 | 0.97× |
| Sachsen | 199,740 | 1.08× |
| Rheinland-Pfalz | 179,199 | 0.95× |
| Berlin | 169,819 | 1.01× |
| Schleswig-Holstein | 158,966 | 1.18× |
| Brandenburg | 115,938 | 0.99× |
| Hamburg | 98,350 | 1.16× |
| Thüringen | 90,254 | 0.94× |
| Sachsen-Anhalt | 86,166 | 0.88× |
| Mecklenburg-Vorpommern | 72,895 | 1.01× |
| Saarland | 39,620 | 0.86× |
| Bremen | 26,822 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.42× | News |
| Bild | 1.89× | News |
| University of Düsseldorf | 12.06× | Business & Career |
| Spiegel Online | 1.85× | News |
| Let's Dance (German TV series) | 2.71× | Movies & TV |
| Wetter.com | 2.1× | Home & Garden |
| 1.83× | Internet & Social Media | |
| Bundesliga | 1.6× | Sports |
| Hornbach | 1.95× | Shopping |
| 1.74× | Internet & Social Media | |
| Obi (store) | 1.6× | Shopping |
| Roland Kaiser | 2.57× | Music & Radio |
| Aral AG | 1.84× | Cars & Mobility |
| Sportschau | 1.96× | Sports |
| Aldi | 1.63× | Shopping |
| ZDF | 2.02× | Movies & TV |
| Lidl | 1.58× | Shopping |
| Deutsche Bahn | 1.71× | Cars & Mobility |
| Helene Fischer | 2.08× | Music & Radio |
| Commerzbank | 1.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Indulgence | JOY | 1.21 |
| Sports Activity | POWER | 1.14 |
| Family Orientation | CONSERVATISM | 1.11 |
| Design Affinity | PREMIUM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.3% |
| Italy | 23.1% |
| United Kingdom | 10.1% |
See Eurovision Song Contest audiences in other countries
- Eurovision Song Contest — United States
- Eurovision Song Contest — United Kingdom
- Eurovision Song Contest — France
- Eurovision Song Contest — Italy
- Eurovision Song Contest — Spain
- Eurovision Song Contest — Brazil
- Eurovision Song Contest — Japan
- Eurovision Song Contest — South Korea
- Eurovision Song Contest — India
More Music festival audiences in Germany
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
- Tomorrowland (1,008,495)
Frequently asked questions
How many fans does Eurovision Song Contest have in Germany?
Eurovision Song Contest has an estimated audience of 3,766,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eurovision Song Contest fans?
55.5% of Eurovision Song Contest fans are female, 44.5% are male, with an average age of 40.5 years.
Which brands do Eurovision Song Contest fans like most?
Eurovision Song Contest fans show strongest brand affinity for Gala (2.42×), Bild (1.89×), and University of Düsseldorf (12.06×) over the country average.
Where do Eurovision Song Contest fans live in Germany?
Eurovision Song Contest fans in Germany are most concentrated in Nordrhein-Westfalen (reach 662,346), Bayern (reach 632,788), and Baden-Württemberg (reach 542,900). These three regions account for the largest share of the active audience.
What other brands do Eurovision Song Contest fans also like?
Beyond Eurovision Song Contest itself, the audience over-indexes on Bild (1.89×), University of Düsseldorf (12.06×), Spiegel Online (1.85×), and Let's Dance (German TV series) (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eurovision Song Contest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.