Rascasse Audience Intelligence

Eurovision Song Contest Audience in United States

A data profile of the people who buy, follow and care about Eurovision Song Contest in United States — modelled from more than twelve digital signal sources. Eurovision Song Contest has an estimated audience of 1,028,781 people in United States.

#23among Music festival in United States#262among Event in United States#2993in Music & Radio

The average Eurovision Song Contest fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Big 5 Sporting Goods, 23andMe, Saint Agnes, with strongest over-indexing on Big 5 Sporting Goods (31.8× the country average).

Demographically, the Eurovision Song Contest audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eurovision Song Contest fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Big 5 Sporting Goods.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eurovision Song Contest profile in United States.

Audience size
1M
in United States
Gender
53.9%♀
46.1% male
Age
40.7
average years
Country rank
#23231
Event in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eurovision Song Contest fans

53.9% are female, 46.1% are male, average age 40.7.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Eurovision Song Contest audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.7
Estimated audience size1,028,781
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Eurovision Song Contest audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Eurovision Song Contest audience comes from United States.

Worldwide audience distribution share by country for Eurovision Song Contest
CountryShare
Germany27.5%
Italy20.3%
United Kingdom8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eurovision Song Contest audience in United States is strongest.

Fig. 05

Top regions by affinity

Eurovision Song Contest fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.54×
02New York~70K1.30×
03Massachusetts~30K1.25×
04Washington~20K1.20×
05Alaska~3K1.20×
06California~100K1.19×
07Hawaii~5K1.16×
08Oregon~10K1.15×
09Vermont~2K1.11×
10Maine~4K1.07×
11North Dakota~2K1.06×
12Colorado~20K1.05×
13New Hampshire~4K1.05×
14Montana~3K1.05×
15Utah~10K1.04×
16Connecticut~10K1.03×
17South Dakota~2K1.03×
18Virginia~20K1.00×
19Idaho~5K1.00×
20Rhode Island~3K1.00×
21New Jersey~30K0.99×
22Minnesota~10K0.99×
23Illinois~30K0.98×
24Delaware~3K0.98×
25Nevada~10K0.97×
26Maryland~20K0.95×
27Wisconsin~10K0.95×
28West Virginia~5K0.95×
29Iowa~8K0.94×
30Pennsylvania~30K0.93×
31Mississippi~8K0.93×
32Nebraska~5K0.93×
33New Mexico~5K0.93×
34Florida~60K0.92×
35Arizona~20K0.92×
36Oklahoma~10K0.91×
37Kansas~7K0.91×
38Michigan~20K0.90×
39Missouri~20K0.90×
40Arkansas~7K0.88×
41Kentucky~10K0.87×
42North Carolina~30K0.86×
43Louisiana~10K0.86×
44Tennessee~20K0.85×
45Ohio~30K0.84×
46Georgia~30K0.83×
47Indiana~20K0.83×
48South Carolina~10K0.83×
49Alabama~10K0.83×
50Texas~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Eurovision Song Contest, United States
0.81×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eurovision Song Contest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eurovision Song Contest audience
#·InterestCategoryAffinity×
01Roxy DekkerMusic & Radio202.66×
02The VicesMusic & Radio202.66×
03Saint AgnesMusic & Radio68.35×
04TefillinBook / Manga / Comic43.64×
05Interior ministryPolitics & Society34.34×
0623andMeHealth32.10×
07Big 5 Sporting GoodsSports31.80×
08Book of LifeMovies & TV14.55×
09Genetic testingHealth8.79×
10DNAHealth4.73×
11Benjamin NetanyahuPolitics & Society4.01×
12Gavin NewsomPolitics & Society2.67×
13Mitch McConnellPolitics & Society2.53×
14Google DocsInternet & Social Media2.50×
15WikipediaInternet & Social Media2.49×
16Bank of AmericaBusiness & Career1.93×
17GmailInternet & Social Media1.92×
18Google DriveTechnology & Electronics1.79×
19Harry PotterMovies & TV1.74×
20United States Postal ServiceBusiness & Career1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eurovision Song Contest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eurovision Song Contest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Need for SecurityCONSERVATISM1.72×
TraditionCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eurovision Song Contest audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.08×
Price SensitivityPREMIUM1.11×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eurovision Song Contest have in United States?

Eurovision Song Contest has an estimated audience of 1,028,781 people in United States, concentrated in California and New York.

02

What is the gender split and age of Eurovision Song Contest fans?

53.9% of Eurovision Song Contest fans are female, 46.1% are male, with an average age of 40.7 years.

03

Which brands do Eurovision Song Contest fans like most?

Eurovision Song Contest fans show strongest brand affinity for Big 5 Sporting Goods (31.8×), 23andMe (32.1×), and Saint Agnes (68.35×) over the country average.

04

Where do Eurovision Song Contest fans live in United States?

Eurovision Song Contest fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Eurovision Song Contest fans also like?

Beyond Eurovision Song Contest itself, the audience over-indexes on 23andMe (32.1×), Saint Agnes (68.35×), Roxy Dekker (202.66×), and The Vices (202.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Eurovision Song Contest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eurovision Song Contest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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