Eurovision Song Contest Audience in United States

Eurovision Song Contest logo

Eurovision Song Contest has an estimated audience of 1,028,909 people in United States. 53.9% are female, 46.1% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Big 5 Sporting Goods, 23andMe, Saint Agnes, The Vices, Interior ministry.

The average Eurovision Song Contest fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Big 5 Sporting Goods, 23andMe, Saint Agnes, with strongest over-indexing on Big 5 Sporting Goods (31.8× the country average). Demographically, the Eurovision Song Contest audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Eurovision Song Contest fans

Demographic split for Eurovision Song Contest audience in United States
MetricValue
Female53.9%
Male46.1%
Average age40.7
Estimated audience size1,028,909

Audience persona

The typical Eurovision Song Contest fan in United States is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Big 5 Sporting Goods.

Top regions in United States

Top regions ranked by reach for Eurovision Song Contest in United States
RegionReachAffinity
California152,1261.34×
New York77,7461.35×
Texas75,2130.85×
Florida61,8150.89×
Illinois35,1661.03×
Pennsylvania31,0880.9×
Massachusetts28,3841.4×
Georgia27,0400.85×
New Jersey26,6531.02×
Washington26,1611.27×
North Carolina26,1050.84×
Virginia25,2021.01×
Ohio24,8470.78×
Michigan22,6050.84×
Arizona18,9860.9×
Colorado18,0931.12×
Maryland16,1200.91×
Tennessee15,4290.75×
Missouri15,3150.92×
Oregon15,0381.28×
Minnesota14,7031×
Wisconsin13,8490.89×
Indiana12,7930.68×
Connecticut11,1551.08×
South Carolina10,2120.66×
Kentucky10,1590.79×
Nevada9,8470.99×
Utah9,8141.07×
Alabama9,6400.67×
Louisiana9,5280.72×
Oklahoma8,9050.78×
Mississippi6,9890.82×
Hawaii6,7861.53×
Iowa6,7460.8×
Washington, District of Columbia6,5302.11×
Kansas5,8620.72×
Arkansas5,1740.61×
Idaho4,9730.96×
New Hampshire4,2781.06×
Nebraska4,1900.81×
New Mexico3,7050.72×
Maine3,5170.95×
West Virginia3,4620.72×
Alaska3,4551.57×
Montana3,3461.17×
Rhode Island3,2130.98×
South Dakota2,6421.11×
Delaware2,4670.87×
North Dakota2,4121.14×
Vermont2,4081.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eurovision Song Contest audience
BrandAffinityCategory
Big 5 Sporting Goods31.8×Sports
23andMe32.1×Health
Saint Agnes68.35×Music & Radio
The Vices202.66×Music & Radio
Interior ministry34.34×Politics & Society
Tefillin43.64×
Erika Vikman102.17×Music & Radio
Genetic testing8.79×Health
Google Docs2.5×Internet & Social Media
Fox News Channel1.69×Movies & TV
Wikipedia2.49×Internet & Social Media
Roxy Dekker202.66×Music & Radio
Harry Potter1.74×Movies & TV
Bank of America1.93×Business & Career
Benjamin Netanyahu4.01×Politics & Society
Gmail1.92×Internet & Social Media
DNA4.73×Health
CNN1.51×Movies & TV
Google Drive1.79×Technology & Electronics
Book of Life14.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eurovision Song Contest audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
TravellingTHRILL1.23
Family OrientationCONSERVATISM1.22
SpiritualityBALANCE1.2
PatriotismCONSERVATISM1.19
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Eurovision Song Contest
CountryShare
Germany31.3%
Italy23.1%
United Kingdom10.1%

See Eurovision Song Contest audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Eurovision Song Contest have in United States?

Eurovision Song Contest has an estimated audience of 1,028,909 people in United States, concentrated in California and New York.

What is the gender split and age of Eurovision Song Contest fans?

53.9% of Eurovision Song Contest fans are female, 46.1% are male, with an average age of 40.7 years.

Which brands do Eurovision Song Contest fans like most?

Eurovision Song Contest fans show strongest brand affinity for Big 5 Sporting Goods (31.8×), 23andMe (32.1×), and Saint Agnes (68.35×) over the country average.

Where do Eurovision Song Contest fans live in United States?

Eurovision Song Contest fans in United States are most concentrated in California (reach 152,126), New York (reach 77,746), and Texas (reach 75,213). These three regions account for the largest share of the active audience.

What other brands do Eurovision Song Contest fans also like?

Beyond Eurovision Song Contest itself, the audience over-indexes on 23andMe (32.1×), Saint Agnes (68.35×), The Vices (202.66×), and Interior ministry (34.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eurovision Song Contest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.