Rascasse Audience Intelligence

Genetic testing Audience in United States

A data profile of the people who buy, follow and care about Genetic testing in United States — modelled from more than twelve digital signal sources. Genetic testing has an estimated audience of 4,771,719 people in United States.

#3893among Topic in United States#287in Health

The average Genetic testing fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Sheen, Hugh Laurie, Sharon Osbourne, with strongest over-indexing on Michael Sheen (49.93× the country average).

Demographically, the Genetic testing audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genetic testing fan in United States is more female, around 48.1 years old, with strong Community Orientation tendencies and a notable affinity for Michael Sheen.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genetic testing profile in United States.

Audience size
4.8M
in United States
Gender
71.6%♀
28.4% male
Age
48.1
average years
Country rank
#6970
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genetic testing fans

71.6% are female, 28.4% are male, average age 48.1.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Genetic testing audience in United States
MetricValue
Female71.6%
Male28.4%
Average age48.1
Estimated audience size4,771,719
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Genetic testing audience in United States
Age bracketShare%
16-196%
20-2911%
30-3914%
40-4921%
50+47%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Genetic testing audience comes from United States.

Worldwide audience distribution share by country for Genetic testing
CountryShare
United States53.5%
United Kingdom7.0%
Australia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genetic testing audience in United States is strongest.

Fig. 05

Top regions by affinity

Genetic testing fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K1.28×
02Arkansas~50K1.25×
03Kentucky~70K1.23×
04Oklahoma~60K1.22×
05Kansas~40K1.13×
06Idaho~30K1.11×
07North Dakota~10K1.10×
08Alabama~70K1.09×
09Louisiana~70K1.09×
10Wyoming~8K1.09×
11Mississippi~40K1.08×
12Michigan~100K1.07×
13Nebraska~30K1.07×
14Tennessee~100K1.06×
15Iowa~40K1.06×
16Montana~10K1.06×
17Indiana~90K1.04×
18South Dakota~10K1.04×
19Missouri~80K1.03×
20South Carolina~70K1.02×
21Maine~20K1.02×
22Alaska~10K1.02×
23Ohio~100K1.01×
24North Carolina~100K1.01×
25Oregon~60K1.01×
26Georgia~100K0.98×
27Arizona~100K0.98×
28Colorado~70K0.98×
29Utah~40K0.98×
30New Hampshire~20K0.98×
31Florida~300K0.97×
32Washington~90K0.97×
33Wisconsin~70K0.97×
34Minnesota~70K0.97×
35Connecticut~50K0.97×
36New Mexico~20K0.97×
37Rhode Island~10K0.97×
38Illinois~200K0.96×
39Pennsylvania~200K0.95×
40Virginia~100K0.95×
41Delaware~10K0.91×
42Texas~400K0.90×
43New Jersey~100K0.89×
44New York~200K0.88×
45Maryland~70K0.87×
46Massachusetts~80K0.85×
47Nevada~40K0.85×
48Hawaii~20K0.81×
49California~400K0.78×
50Washington, District of Columbia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Genetic testing, United States
0.73×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genetic testing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genetic testing audience
#·InterestCategoryAffinity×
01Michael SheenMovies & TV49.93×
02Something's Gotta GiveMovies & TV41.65×
03Hugh LaurieMovies & TV38.77×
04Daily Health TipsHealth29.05×
05Sharon OsbourneMovies & TV17.47×
0623andMeHealth11.49×
07VirusHealth3.77×
08Dick Van DykeMovies & TV3.70×
09SiblingKids & Family3.55×
10Daily MailNews3.48×
11Exhibition gameGames3.36×
12Cancer awarenessHealth3.01×
13VirtuePolitics & Society2.85×
14MSNNews2.61×
15MedicineBusiness & Career2.17×
16PinterestInternet & Social Media1.98×
17PsychologyBusiness & Career1.94×
18NatureHome & Garden1.83×
19Rock musicMusic & Radio1.75×
20United StatesTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genetic testing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genetic testing audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.92×
TraditionCONSERVATISM1.74×
SpiritualityBALANCE1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genetic testing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Urban LifestyleOPEN1.09×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genetic testing have in United States?

Genetic testing has an estimated audience of 4,771,719 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Genetic testing fans?

71.6% of Genetic testing fans are female, 28.4% are male, with an average age of 48.1 years.

03

Which brands do Genetic testing fans like most?

Genetic testing fans show strongest brand affinity for Michael Sheen (49.93×), Hugh Laurie (38.77×), and Sharon Osbourne (17.47×) over the country average.

04

Where do Genetic testing fans live in United States?

Genetic testing fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Genetic testing fans also like?

Beyond Genetic testing itself, the audience over-indexes on Hugh Laurie (38.77×), Sharon Osbourne (17.47×), Something's Gotta Give (41.65×), and Sibling (3.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Genetic testing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genetic testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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