Genetic testing Audience in United States

Genetic testing logo

Genetic testing has an estimated audience of 4,771,719 people in United States. 71.6% are female, 28.4% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Michael Sheen, Hugh Laurie, Sharon Osbourne, Sibling, Virus.

The average Genetic testing fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michael Sheen, Hugh Laurie, Sharon Osbourne, with strongest over-indexing on Michael Sheen (49.93× the country average). Demographically, the Genetic testing audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Genetic testing fans

Demographic split for Genetic testing audience in United States
MetricValue
Female71.6%
Male28.4%
Average age48.1
Estimated audience size4,771,719

Audience persona

The typical Genetic testing fan in United States is more female, around 48.1 years old, with strong Family Orientation tendencies and a notable affinity for Michael Sheen.

Top regions in United States

Top regions ranked by reach for Genetic testing in United States
RegionReachAffinity
California425,0330.81×
Texas379,6680.93×
Florida322,8641×
New York241,0060.9×
Illinois156,4710.98×
Pennsylvania154,0670.96×
Ohio152,9761.04×
North Carolina148,4101.03×
Georgia144,6330.98×
Michigan141,4821.13×
Virginia111,6640.96×
New Jersey107,0930.88×
Tennessee103,1491.08×
Washington102,4851.07×
Arizona100,0431.03×
Indiana93,6441.07×
Colorado81,5831.08×
Massachusetts81,4550.87×
Missouri80,4221.05×
South Carolina72,9711.02×
Kentucky71,6941.2×
Wisconsin69,9040.97×
Maryland69,1000.84×
Alabama68,4281.03×
Minnesota68,0341×
Oklahoma66,8101.26×
Louisiana63,3631.03×
Oregon58,7271.07×
Arkansas48,9451.25×
Connecticut44,0380.92×
Kansas44,0201.17×
Utah43,0591.01×
Iowa41,8431.06×
Nevada41,1240.89×
Mississippi38,7050.98×
Idaho26,7741.12×
West Virginia25,7921.16×
Nebraska24,5141.02×
New Mexico23,3190.97×
New Hampshire18,0660.96×
Maine17,8191.04×
Hawaii16,3580.8×
Rhode Island14,4170.95×
Montana13,7671.04×
Delaware10,8020.82×
South Dakota10,6840.97×
North Dakota10,3521.06×
Alaska10,0660.99×
Washington, District of Columbia8,7940.61×
Wyoming7,8181.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genetic testing audience
BrandAffinityCategory
Michael Sheen49.93×Movies & TV
Hugh Laurie38.77×Movies & TV
Sharon Osbourne17.47×Movies & TV
Sibling3.55×Kids & Family
Virus3.77×Health
23andMe11.49×Health
Medicine2.17×Business & Career
MSN2.61×News
Virtue2.85×Politics & Society
Daily Health Tips29.05×Health
Fox News Channel1.82×Movies & TV
Euphoria1.67×Movies & TV
Daily Mail3.48×News
Cancer awareness3.01×Health
Exhibition game3.36×Games
Nature1.83×Home & Garden
Pinterest1.98×Internet & Social Media
Rock music1.75×Music & Radio
Psychology1.94×Business & Career
United States1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genetic testing audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
TravellingTHRILL1.28
Need for SecurityCONSERVATISM1.28
Career OrientationPOWER1.23
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Genetic testing
CountryShare
United States53.5%
United Kingdom7.0%
Australia4.0%

See Genetic testing audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Genetic testing have in United States?

Genetic testing has an estimated audience of 4,771,719 people in United States, concentrated in California and Texas.

What is the gender split and age of Genetic testing fans?

71.6% of Genetic testing fans are female, 28.4% are male, with an average age of 48.1 years.

Which brands do Genetic testing fans like most?

Genetic testing fans show strongest brand affinity for Michael Sheen (49.93×), Hugh Laurie (38.77×), and Sharon Osbourne (17.47×) over the country average.

Where do Genetic testing fans live in United States?

Genetic testing fans in United States are most concentrated in California (reach 425,033), Texas (reach 379,668), and Florida (reach 322,864). These three regions account for the largest share of the active audience.

What other brands do Genetic testing fans also like?

Beyond Genetic testing itself, the audience over-indexes on Hugh Laurie (38.77×), Sharon Osbourne (17.47×), Sibling (3.55×), and Virus (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genetic testing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.